Creative direction, brand strategy, verbal identity, communications strategy, namingMore
Canned water is tomorrow's water Mañana is a canned water company working to change the way we drink. They share our hometown (SAV) and our dream of a world without plastic trash-i...
Tomorrow's water, today Mañana is a canned water company working to change the way we drink. They share our hometown (SAV) and our dream of a world without plastic trash i...
What's done is never done Bringing new life to old things, the ever-marvelous @Alicja Colon updated the image accompanying my old school @Sidecar post about our fave design...
Less Paperwork, More Fieldwork Always a pleasure to work alongside @Joshua Krohn on brand design. This stunning logotype shows the intentionality and polish to his approach. Br...
Puerto Rico Strong The response to our Puerto Rico hurricane relief efforts have been overwhelming. And still we have 2 days to sell 47 more t-shirts to maximize our ...
Start with Why Six weeks in, 2018 has been the year of strategy for me. Finding my sweet spot, bettering my offerings, fine tuning my methodology, elevating the s...
Work. In motion. It was a complete pleasure to work alongside the design mavericks at @Focus Lab last year. 2017 continued to raise the bar on the incredible work w...
Live it, launch it, love it If you’re anywhere in the process of branding or rebranding your company, service, or product, you already need to be thinking several steps ahead ...
El Mariachi Brand Strategy for Gordo Taqueria was inspired by their authenticity as one of the original San Francisco taquerias and the heritage of the Mexican...
Weebly Speak What you say and how you say it has great bearing on who you are and how people see you. Stoked to launch our new case study around one of our fi...
Dropkick Taco Fun with words! Loved exploring slogans for an original SF taqueria. Brand under construction by taco eater extraordinaire @Chase Turberville. ---...
More than a Beach Arcade The company formerly known as Beach Arcade needed a name refresh to a) help distinguish them from other generic beachside arcades and b) to better ...
Social Hype A little over a year ago we began developing a brand for this hot new social media app. This turned into a longterm relationship with many many mon...
Faithfully My first opportunity to work on branding a church, and one of my first projects working with @oatemeal, Journey Christian was an amazing client and...
Why Projects Fail One thing is true: there’s nothing like a bad project to lead you down a better path. Certainly, we have learned to recognize early and diagnose po...
Like Michelangelo's David Strategy dictated a brand system that communicates simplicity, cleverness, and effectiveness. One concepting direction—Negative Space—invoked Miche...
Hey Lasso Nothing beats working with the creative minds at Focus Lab on an internal project. It was a delight to provide strategic support for the awesome br...
The Counter-Stack The next step in our brand reveal, the brand story defines the rationale for the energy and spirit behind this iconic mark. The Counter-stack, as w...
High + Mighty Brand strategy serves as the soil in which brand design grows. My favorite part of any project is the early growth and offshoots of design, earnest...
Embrace the Vegetable Atlantic is a neighborhood eatery in Savannah, Georgia focused on providing an authentic, high-quality culinary experience in a warm and inviting a...
Verbal Identity & Homepage Copy Collaboration Working with the talented team at @Weebly was a true delight. We partnered with them to help them develop brand communications—including voice, ton...
I was chosen for the Constitutional Convention Harkening Federalist-inspired concepting to match the company name, we designed for Hamilton Captive a brand experience that communicates the compa...
Focus Lab's End of Year 2016 Video We've showcased some of 2016's best and favorite work in the End of Year Video. I've been on the team for over three years and 2016 was by far the ...
Pinsa, pinsa The perfect descriptor introduces a brand to the world. Here, we coupled the obvious with the less obvious, to explain the culturally-named Pinsa. ...
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