Verbal Identity & Homepage Copy Collaboration Working with the talented team at @Weebly was a true delight. We partnered with them to help them develop brand communications—including voice, ton...
I was chosen for the Constitutional Convention Harkening Federalist-inspired concepting to match the company name, we designed for Hamilton Captive a brand experience that communicates the compa...
Focus Lab's End of Year 2016 Video We've showcased some of 2016's best and favorite work in the End of Year Video. I've been on the team for over three years and 2016 was by far the ...
Pinsa, pinsa The perfect descriptor introduces a brand to the world. Here, we coupled the obvious with the less obvious, to explain the culturally-named Pinsa. ...
Brand Elements in Action Tag-teamed with the talented @John Oates on a strategy and identity for a distinguished client. Opus specializes in organizational consultation and...
A Tagline for Teens Recitate was a badass client offering a fresh perspective and approach to high school tutoring. Our job was to build a brand identity that resonate...
Strategy > Concepting > Design Strategy is about getting to know your clients: their values and innerworkings, their audience, and their industry/competitors. The fun part comes ...
Just Add Strategy Lord knows this team has design chops. I am constantly in awe of the talent that abounds at Focus Lab. I see my role here as support: making sure I...
A tagline for teachers It's been really special working with the Be Glad team, because they're fun, astute, smart, and good people. But also because of the impact of the ...
Be in Cahoots A new creative movement in Ann Arbor just got a sweet brand system. Brand strategy yielded a need for a flexible system that could be widely applie...
The Grant Some clients inspire me to lingual creativity. The Grant is such a client. Proud to have coined the amenity they are offering, helping to define a ...
Talking the Udacity Talk A brand is far bigger than their visual identity, and this client let us build out not only a visual system, but the brand language as well. Quit...