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Summer Teal Simpson Hitch

Savannah, GA

Branding strategist and wordsmith at Focus Lab.

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  1. The Grant Some clients inspire me to lingual creativity. The Grant is such a client. Proud to have coined the amenity they are offering, helping to define a ...
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    Focus Lab Team Summer Teal Simpson Hitch

  2. Talking the Udacity... A brand is far bigger than their visual identity, and this client let us build out not only a visual system, but the brand language as well. Quit...
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    Focus Lab Team Summer Teal Simpson Hitch

  3. Not one, but two I'd like to think that my strategy work always inspires our branding design. I'm so in awe of my team and their amazing work and practice; I live t...
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    Focus Lab Team Summer Teal Simpson Hitch

  4. Thoughtful Strategy I identified the following attributes, which drove the design of the 500px rebrand: quality, authenticity, community, and approachability. The outc...
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    Focus Lab Team Summer Teal Simpson Hitch

  5. From the Heart All of our clients have heart, but Ted Todd Insurance cares for their customers in a truly heartfelt way. Which is why it was important to capture ...
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    Focus Lab Team Summer Teal Simpson Hitch

  6. Dare to Think Big Big thinking companies deserve bold, thoughtful, provoking visual identities. Stay tuned for more reveals on this awesome new project and client. ...
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    Focus Lab Team Summer Teal Simpson Hitch

  7. Code for Awesome I got to flex some creative muscle on this fun project: name exploration AND tagline exploration. Whoop! Proud of the end result. So perfect for th...
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    Focus Lab Team Summer Teal Simpson Hitch

  8. JibJab Brand Book Holy smokes! It's such an amazing feeling to see this come to fruition. Many hours were lovingly spent getting to know this awesome client, creatin...
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    Focus Lab Team Summer Teal Simpson Hitch

  9. We Heart/Value/Love... We also heart/value/love/treasure tagline exercises that yield a winner! This client was awesome. Much love for them and the end result. Can't wait...
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    Focus Lab Team Summer Teal Simpson Hitch

  10. Namestorming Love the days when we take a working lunch to namestorm together as a team. A couple great options emerged from this exercise. Stay tuned to see th...
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    Focus Lab Team Summer Teal Simpson Hitch

  11. We Heart Brand Beha... In a nutshell, Brand Behavior asks the brand and the company to embody the brand identity, be the brand, don’t just project an image. It's the thin...
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    Focus Lab Team Summer Teal Simpson Hitch

  12. Aerial Marketing Copy Super loved the concept (Rise Above) and subsequent brand experience that we made for goSeek, a unique discount travel site. Great client, great wo...
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    Focus Lab Team Summer Teal Simpson Hitch

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