Token was already making waves on the wearable technology scene when they partnered with Focus Lab for a new brand and website. The hype is well-founded: their debut product—a chic ring that secures the wearer’s identity on a platform of biometrics and cryptography—replaces the need for keys, cards, and passwords.

We had the responsibility to create for them a visual identity, verbal identity, messaging, collateral, and marketing site. The outcome of this robust, soup-to-nuts project is a thing of beauty, as the product truly deserved.

My role was brand strategy and copy support. Ultimately, Go Boldly was passed up for some superior straplines by the uh-mazing @Clea Hernandez. But my inner Trekkie will always have a soft spot for this baby.

For the full BTS look:

More by Focus Lab

View profile