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Welcome to the cultural transformation that is Marketo. And with it, a logo that honors their history but highlights heightened focus on unique perspectives and insights into businesses at all scales, and businesses that are scaling. Opportunity is knocking. The next generation of marketing is here.
Supremely proud to be part of the team responsible for the Marketo rebrand. I served on Brand Strategy and copy support, @Chase Turberville crafted the insanely perfect brand system, @Clea Hernandez slayed brand communications, and the Creative Production team of @Lauren Jones, @William Kesling, and @Alicja Colon brought the brand to life through photography, videography, and motion graphics.
For more on the rebrand experience: https://focuslabllc.com/case-studies/marketo.