AKA For the Love of Strategy.
Let's cut to the chase: strategizing and branding a dating app is HELLA FUN. Here's a sneak peek at the strategy documentation for Jaumo, a global dating app, where @Clea Hernandez and myself dug deep on brand strategy and positioning strategy to inform the incredible designs that @Chase Turberville then birthed.
Total hotness. We're in love.
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