Jenny Shen Amsterdam, Netherlands

Senior UX Designer & Strategist specialising in global products. Worked with: Neiman Marcus, Crate&Barrel, eBuddy, TravelBird, IBM. 📧 jenny@jennyshen.com

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Crate&Barrel Singapore Mobile Checkout — Several months ago, I worked with Crate&Barrel to launch their site in Singapore. In the process, I worked with Crate&Barrel's global style guide, the Global Payments Lead and CMO at the client's to co-create the delivery/shipping methods options and fine tune the details of the forms. My favourite part of the project of course was researching the Singaporean market and localising the...
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Crate&Barrel Singapore Mobile Checkout

December 10, 2018

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Jenny Shen
Coupon Chrome Extension Landing Page — Landing page design for a Chrome extension that helps users save money when shopping online. I personally really like the clean design, especially the blurple gradient. 😊 In the process I explored different colors and blurple worked the best for some reason. ------- I'm available for new product design projects starting March 2018. Reach out at jenny@jennyshen.com 📩 ------- Twitter: http://t...
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Coupon Chrome Extension Landing Page

February 06, 2018

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Jenny Shen
Massage App for Japanese Market — Client work earlier this year—A mobile app to help Japanese users order expert massage treatments at their convenience. These are discarded design concepts. I worked with teams in the USA, Japan, India, Philippines and more. ------- I'm available for new product design projects starting January 2018. Reach out at jenny@jennyshen.com ! ------- Twitter: http://twitter.com/jennyshen Website: h...
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Massage App for Japanese Market

November 27, 2017

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Jenny Shen
UX & Visual Design for English School Marketing Website — Earlier this year, I helped design the website for one of the largest English schools in Asia. They reached out to help them revamp messy Wordpress templates, demonstrate expertise, modernize their online presence, and promote visits to their teaching centres. I enjoyed helping my client think for the users and design the best experience for users to find information and navigate the website....
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UX & Visual Design for English School Marketing Website

November 20, 2017

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Jenny Shen
Booking.com Group Booking Tool — In 72 hours, I formed a team with 5 total strangers to tackle a specific problem for @Booking.com at the Booking.com Hackathon - All Women Edition. The problem we chose to solve was the pain and hassle of organizing group trips. Through user research, we found that coordinating budgets, schedules and everyone's preferences were the biggest pain points in organizing a group trip. So we created ...
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Booking.com Group Booking Tool

July 31, 2017

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Jenny Shen
Greenbook Onboarding Flow & UI — I helped Greenbook create a better onboarding flow so that users can understand why they should use Greenbook to plan their upcoming travels, instead of dropping off and not go through the signup process. Before, user will go straight to the signup/login page after opening the app. The copy focuses on the benefits to the user instead of the features! I did a UX audit, IA, user flow, user stori...
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Greenbook Onboarding Flow & UI

May 22, 2017

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Jenny Shen
Nugit CMS Report Builder UX UI Design — Nugit is a data analytics tool that allows marketers to build reports with data sources of their own choice. I helped Nugit develop its first version of UX UI.
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Nugit CMS Report Builder UX UI Design

May 15, 2017

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Jenny Shen
LuxExpress—Uber for Airport Luxury Duty Free — LuxExpress helps luxury shoppers buy best-priced airport luxury duty-free via a global traveller network. Created within 80 hours, our project won 2nd place at Hack Horizon! 🎉 I'm responsible for the UX and UI designs of this app.
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LuxExpress—Uber for Airport Luxury Duty Free

May 09, 2017

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Jenny Shen
TravelBird Blog — Mobile Web — Mobile web views of the TravelBird blog. See it live on http://travelbird.nl/blog ---- Want me to design your mobile app or responsive website? I'm always on the lookout for projects to solve difficult UX challenges! Drop me a line at jenny@jennyshen.com
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TravelBird Blog — Mobile Web

April 14, 2017

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Jenny Shen
Gimmie makes loyalty fun—iOS Tablet Design — This is the iOS tablet version of Gimmie's SDK product. Gimmie is a platform that 1. enables publishers to incentivize users for engagement with real rewards and gamification 2. helps advertisers gain new advertising revenue with a global network of publishers. My work at Gimmie ranges from designing iOS & Android SDKs (mobile phone, feature phone and tablet), responsive web, the client-f...
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Gimmie makes loyalty fun—iOS Tablet Design

April 03, 2017

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Jenny Shen
Gimmie makes loyalty fun—Android Mobile Design — This is the Android version of Gimmie's SDK product. Gimmie is a platform that 1. enables publishers to incentivize users for engagement with real rewards and gamification 2. helps advertisers gain new advertising revenue with a global network of publishers. I was the UX/UI Design Lead at Gimmie, leading design in Singapore and remote teams in the Philippines and Indonesia. My work at Gimmie ...
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Gimmie makes loyalty fun—Android Mobile Design

March 28, 2017

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Jenny Shen
Fitfam Chatbot App—Weight Training for Women — FitFam is an iOS chatbot app that recommends weight training workouts based on the users' goals. The goal of the product is to encourage and help women get familiar with weight training, with a helpful and friendly training assistant. I conceptualized and designed the app in one week. The process involved user research, developing user stories, scenarios, personas, user flow, prototypes, scree...
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Fitfam Chatbot App—Weight Training for Women

March 20, 2017

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Jenny Shen
Gimmie makes loyalty fun — iOS Mobile Design — Gimmie is a loyalty CRM that allows online publishers to incentivize engagement and reward their users. In the process, I've made flows, wireframes and prototypes to test my ideas and develop the interaction design. The result was a product that makes it easy for clients to customize and still looks great on its own. ---- Want me to design your mobile app? I'm always on the lookout for proj...
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Gimmie makes loyalty fun — iOS Mobile Design

January 16, 2017

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Jenny Shen
TravelBird - Product Jobs Icon — Before I joined TravelBird, there was no Design or Product team. Design job positions were posted under 'Marketing', which didn't seem right or reflect what designers actually do. After we set up the right team structure and names, we needed an icon for Product to post design and product jobs in the right category. Being a lover of icons and illustrations, I volunteered for the project. After...
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TravelBird - Product Jobs Icon

December 06, 2016

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Jenny Shen
Summer—Creative, Portfolio HTML Theme — After browsing so many items on ThemeForest, I couldn't find a template that I liked. :/ Either the quality was lacking, or the user experience was not right. So I decided to make one! We've been working on this for so long and finally this fresh HTML/CSS theme is now for sale on Creative Market! Click on the 'Buy at Creative Market' to own it. Included: helpful documentation and limited time ...
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Summer—Creative, Portfolio HTML Theme

September 09, 2016

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Jenny Shen
Summer HTML Theme - CreativeMarket preview — This is one of the thumbnails for an HTML theme that will soon be for sale on Creative Market. Check out other pages in my profile (see the original that I rebounded to) and let me know what you think!
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Summer HTML Theme - CreativeMarket preview

September 05, 2016

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Jenny Shen
Travelbird Blog — Last year, I re-designed the TravelBird blog from scratch. Before, many previous designers attempted it and resulted in different styles here and there. There was not enough direction and agreement between stakeholders, so it never went live. The design is clean and simple, and focuses on the photos and the stories themselves. The color palette is the same as the TravelBird website, with prima...
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Travelbird Blog

August 29, 2016

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Jenny Shen
Siilo responsive website UI — One of the concepts for Siilo's responsive website. It's a simple one-pager with one CTA. It's not the final version that went live but I think it's the best looking one :P
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Siilo responsive website UI

August 22, 2016

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Jenny Shen
Siilo iOS app screens — UX and UI work for Siilo: - loading page design - new tab bar & edit icons - default user state - simplified message bar - more shots coming soon!
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Siilo iOS app screens

August 17, 2016

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Jenny Shen
Konnektid UX — Interaction design for Konnektid based in Amsterdam, to encourage teachers and students to find time to meet when they match with each other. I worked on the interaction design and flows for this new feature. The UI was done mostly by the intern, with my guidance and feedback.
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Konnektid UX

August 03, 2016

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Jenny Shen
Deskbookers iOS app flow — Mobile screen flow and simple splash page design for optimizing new Deskbookers app
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Deskbookers iOS app flow

February 14, 2016

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Jenny Shen
TravelBird payment page UI — @TravelBird's payment user interface design
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TravelBird payment page UI

February 13, 2016

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Jenny Shen
TravelBird - Your Itinerary — My re-design of @TravelBird's itinerary. Live on the responsive web. It used to look like: http://cl.ly/233G1O3T3r44 Icons by @Daniel Bruce and @Icons8
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TravelBird - Your Itinerary

February 02, 2016

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Jenny Shen
Screen Flow UX — Working on checkout flow for Deskbookers, the Airbnb for meeting rooms and co-working spaces
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Screen Flow UX

December 15, 2015

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Jenny Shen

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