Ishtiaq Khan Parag

Product Design Lead specializing in end-to-end product design, design systems, and scalable platform experiences for global audiences. I turn complex workflows and evolving technologies into clear, intuitive products that deliver meaningful value for users and businesses.

Currently leading UX/UI architecture and design systems for Divi at Elegant Themes—a visual-builder platform used by 974,872 customers worldwide. I drive the full product lifecycle, from research and interaction models to system definition and close engineering collaboration, with a focus on modularity, accessibility, and modern web standards. My work also contributes to Divi 5 and the broader AI, cloud, and marketplace ecosystem.

With 12+ years of experience, I bring systems thinking, strategic product leadership, and hands-on execution to build products that scale. Beyond my role, I’m a WordCamp speaker and organizer, co-founder of a design community grown from 18 to 500+ members, and a Top 50 Design Operations Mentor on ADPList.