I make brands talk. Communications strategist @FocusLab.More
Uplevel Scripting Whizz, bang, whoosh -- *lightbulb*! @William Kesling did a beautiful job animating the science of learning for our friends at Uplevel. Writing the ...
Braze Hero Headline Copy Working with Braze, the company formerly known as Appboy, on their brand strategy and visual identity with @John Oates was extra fun. This is a com...
Bad Fish Jokes Make Good Sales Copy We :heart: our internal recognition patches at Focus Lab. This is level 2 of our "Big Catch" sales recognition series, in which @Joshua Krohn creat...
Paving With Intentional Messages Focus Lab offers messaging as a communications strategy service to our clients. Here's a blog post I wrote about it, accompanied by the jaw-droppin...
Sprung From the Concept of Relativity This brand identity for an "in real life" social connectivity platform called JOMO was based around the concept of relativity. Because JOMO allow...
Show and Tell for Teachers @William Kesling made this cool animated video showcasing Uplevel's integrative teaching platform. I love how he used simple shapes and colors to i...
Badges of Honor The first 3 patches in Focus Lab's new series are out! (Sorry folks, they're for Focus Lab team members only). Until yesterday, this was a "secret ...
Writing Uplevel for the Ear From page to storyboard to video, the words in a script cross mediums in an epic journey that changes them (and me) half a dozen times (or more) be...
Who doesn't love unicorns & leprechauns? Writing copy for @Sidecar might be my favorite pastime. First of all, I get to work with some pretty great people (ahem, @Lauren Davis). And the vi...
Copywriter Life: A (Clean) Limerick There once was a lab named Focus, Whose designs were like hocus pocus. They made beautiful things – Set to copywriting, And the latter has been ...
May the Fourth Be With You Willy Shakespeare once wrote, "There is no legacy so rich as honesty." When writing case studies about the approaches we've taken working with cl...
If You Can't Say It Nicely . . . I wrote a review of the book Nicely Said: Writing for the Web with Style and Purpose for the Focus Lab blog. And since, as a Focus Lab member, I am...
Guided by Voice (and Tone) Within the brand guidelines we deliver to clients lives a portion detailing their brand voice and tone. Great brands are more than a pretty face. ...
Welcome to Your Mind Palace Have you ever tried to mindmap? It's pretty essential to my writing process now. I talk about the benefits of mindmapping, along with other tricks ...
Putting Concepts Into Words After a fruitful concepting round, we're all pumped to present the favorites to the client. This was the "control panel" concept we dreamed up for ...
Creating a Sense of Place Words and visuals that play well together act as a teleporter. Here, custom photography of a 1-bedroom urban suite at The Grant (by @Alicja Colon) ...
Case Study of a Case Study Knock, knock . . . who's there? It's me obsessively clicking the Live Preview function in the Craft CMS for Focus Lab's website; checking visual fl...
Cup Copy Telling the brand story is the copywriter's jam. This client (a pizzeria in Kansas City with a unique Roman flair) wanted a story for their large-s...