Cup Copy
Telling the brand story is the copywriter's jam. This client (a pizzeria in Kansas City with a unique Roman flair) wanted a story for their large-sized fountain drink cups. They gave us some story elements to wrap in. Kansas City is the modern "City of Fountains," for instance; public fountain systems were pioneered in Rome. Pretty cool. We already had a fun brand voice defined, courtesy of the amazing Summer Teal Simpson Hitch. And of course, it's easy to be inspired when you have designers like John Oates setting the scene.
View all tags
Posted on
Jan 26, 2017
More by Focus Lab View profile
Like