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25 striking logo color schemes to inspire your branding

Colors are powerful. They have a profound influence on how we perceive things and respond on an emotional level. This especially rings true when it comes to logo design.

If you think about it, every successful brand has a very intentional logo color scheme that delivers a very specific message and resonates with its intended audience. In this article, you’ll learn how to thoughtfully choose logo color schemes based on your unique brand, and get inspired by incredible visual examples and why they work. Let’s go!

How to choose a logo color scheme

When choosing a color combination for logo design, there are a few essential factors to consider. Let’s go over them briefly before sharing some visual inspiration.

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by Lorena G

Brace yourself for a bunch of fellas doing stuff, superfoods and geometric shaped confetti (part of a new project I'm super excited about) 😊 Stay tuned! 👀 Behance | Instagram | facebook

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1. Define your brand voice

Before you even start thinking about colors, you need to have a good understanding of your brand voice. Who are your customers? What promise are you making them? What values does your brand uphold? These are all questions you should know the answer to before defining your logo’s color palette.

A good place to start is by picking out the keywords that best describe your brand. If your brand’s keywords are “earthy,” “organic,” and “peaceful,” for example, you’ll probably want to stay away from bold colors like reds and oranges.

Remember, there’s no hard and fast rule that says you have to pick a color palette whose meaning perfectly fits the brand, but you’ll want to avoid picking colors that are antithetical to your brand’s keywords and values.

2. Study your competitors

Next, do a little research to see what colors similar brands are using to convey their message. This will give you a good indication of what works for your industry, but also how you can differentiate yourself from your competitors.

Think about how can you combine certain colors so your logo design stands out from the competition but also stays authentic to your brand.

3. Understand the basics of color-psychology

Try to familiarize yourself with the meanings behind different colors before you settle on the main color scheme for any logo design. Then consider what other values you might want to pull in to find secondary colors.

There are generally-accepted meanings in most of the Western world for the most common colors (or hues). Be aware that different cultures interpret color meanings differently, so you’ll want to research color meanings applicable to your region.

  • Red: passion, love, danger, anger
  • Orange: joy, energy, warning
  • Yellow: happiness, optimism, creativity
  • Green: nature, fresh, growth, money
  • Blue: loyalty, calm, honesty
  • Purple: mystery, royalty, luxury
  • Black: mystery, darkness, power, strength
  • White: safe, clean, innocent
  • Gray: sophistication, elegance, formal, emotionless
  • Brown: nature, solid, grounding

Color meanings can shift based on the exact color used and the surrounding colors. To learn more about colors and the emotions they evoke, check out this helpful article.

Now, let’s take a look at some of the best logo color combinations we’ve seen at Dribbble.

1. Firefox

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Official Firefox Rebrand

by Ramotion for Ramotion

It's been a great experience working with the Firefox team for the last couple of years. We are proud, nervous, and excited all at once to see the new Firefox master brand and its sub-product logos live. Reading comments from the design community, we n...

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In 2019, Mozilla’s Firefox underwent a massive rebrand with the help of Ramotion—a renowned design agency here on Dribbble.

Firefox’s new logo’s color scheme blends both cool and warm colors using a gradient-like effect. The contrasting purple and orange give the logo a bold look and feel that makes the browser super easy to find among your other apps.


2. Figma

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I'm Joining Figma!

by Noah Levin for Figma

I'm excited to share I'm moving back to San Francisco to manage the very talented design team at @Figma! You can read more about it, and some thoughts on the future of design tools, here: https://goo.gl/qfRosH Also, we're hiring ;-)

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Figma is a web-based collaborative design software that’s changing the way design teams work. Its logo draws on a bold and vibrant color palette against a dark background that really makes these colors pop.

According to Figma’s brand guidelines, their brand “colors are rooted in design history—drawing inspiration from modernist such as Paul Rand, and the vibrant color schemes of the Modern era.”


3. Better

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Better - Logo Animation

by Alex Gorbunov for Better

Hey guys,⠀ ⠀ Happy to present the logo animation I did for Better, an app helping freelancers understand their income and taxes. View on the App store ____ 🔥 Want to get a logo animation? Feel free to reach out: alexgoo.design@gmail.com

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Better is an app that helps freelancers manage their income and taxes. While financial products traditionally use colors like green and blue to evoke trust and growth, Better has incorporated a bright yellow that speaks more to the creative aspect of their business.

Finances don’t have to be boring, and as a fin-tech app, Better has done a great job of communicating that message through their brand color palette.


4. Duolingo

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Duolingo Logo

by Jack Morgan for Duolingo

See more at http://jackmorgan.com While creating Duolingo’s new Design Guidelines, I decided it was finally time to update our logo. The wordmark appears millions of times a day as users open the Duolingo app to learn a new language for free, yet it ha...

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The popular language-learning app Duolingo went with a “Feather Green” inspired by their bird mascot to represent their brand. As an educational app, using this bright green hue does a great job of evoking growth and new learnings.


5. Incfile

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IF - Branding 02

by Balkan Brothers for Balkan Brothers

Hi folks, This was a project we worked on a few months back. We already shared some explorations through different landers. Branding Proposed bold and memorable brand mark reinforces "IF" goal to stand out in the industry as a user-friendly and mode...

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Incfile is a service that helps people set up their LLCs. The design team at Balkan Brothers recently proposed a new logo and distinctive brand color palette to reflect a user-friendly, modern technology company.

Combining these unique colors together in a logo really differentiates Incfile from other competitors on the market and works to create an instantly recognizable brand aesthetic.


6. Collibra

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Collibra Logo Animation

by Melissa Miyamoto-Mills for ueno.

Collibra is the Data Intelligence company. Collibra organizes huge volumes of information, governance policy and data procedures that are otherwise dense, disconnected and intangible to serve up insights, action items and learning tools in one platform....

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As a data intelligence company, Collibra’s logo colors are extremely approachable. Its deep blue and bright green bounce off each other creating a friendly, yet sophisticated color story. Mixing these two colors together elicits trust, and helpfulness.


7. Asana

Joined Asana

Joined Asana

by Devin Jacoviello for Asana

Excited to announce that I moved to San Francisco to join Asana as a Communication Designer. I've admired their teams work for a bit now and am pretty dang psyched to contribute ✌️

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Asana’s distinctive color palette blends together the warmest colors on the color wheel in a beautiful gradient.

As a task management tool to help teams get organized, Asana’s logo color palette is lively, energetic, and creative—the feeling users will hopefully have when using this tool.


8. Zendesk

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by Erin Pinkley for Zendesk

Say hello to the new Zendesk identity.

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Zendesk is a customer service software. Their main brand color is called “Kale” and it’s a deep blue-green hue that creates a nice contrast against white, which is also a primary color in their logo design.

As a tool to communicate and support customers, Zendesk’s logo color scheme sends a powerful message of trust, clarity, and humility when it comes to their brand.


9. Nutshell

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Nutshell 🚀Launch

by Matt Yow for Focus Lab

Powerful CRM and sales automation platform Nutshell was the perfect candidate for a brand refresh. The orange acorn was already an important association for their customers — it just needed some thoughtful refinements. Congratulations to the awesome te...

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Nutshell is a powerful CRM and sales automation platform that just got a new logo thanks to the folks at FocusLab.

The logo color palette consists of blue and orange which are on opposite sides of the color wheel, making them complementary. The contrast against the bright orange and deep blue creates a beautiful dual message that screams energy and stability.


10. PicnicHealth

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PicnicHealth

by Eddie Lobanovskiy for unfold

Here @ unfold we don't just design pretty pictures, we build things that work. Here's yet another successful story https://vator.tv/news/2020-09-01-picnichealth-raises-35m-to-give-patients-access-to-their-own-medical-records 🙏

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PicnicHealth is a startup that gives patients a way to manage their healthcare in one place and lets pharmaceutical companies access patient records for real-world data. The startup just underwent a rebrand led by the design team at Unfold.

Unlike traditional healthcare companies, PicnicHealth’s unexpected color palette is bold, vibrant, and uses multiple colors for a dynamic brand aesthetic. It screams modern, and not your average healthcare brand.


11. Recital

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Recital Wordmark

by 𝚕𝚞𝚕𝚊 for Input Logic

Pulling inspiration from the dynamic shapes and movement in musical notes, we created a wordmark for Recital, who's mission is to simplify workflows for busy in-house contract negotiators.

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Recital is a service that aims to simplify workflows for busy in-house contract negotiators. According InputLogic who designed this logo, Recital wanted a logo that was both professional and approachable.

They focused on bringing colors that carried feelings of trust, warmth, and friendliness. The small pop of yellow on the wordmark really helps achieve that feeling of warmth.


12. Oculus

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Oculus logo

by Mackey Saturday

I had the opportunity to work with the fantastic team at Oculus, as well as Cory Schmitz and Nicholaus Taylor, on their new identity. It was a unique opportunity to create something for an industry with such potential and broad applications for both n...

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Believe it or not, black and white are both powerful colors that shouldn’t be overlooked in your logo color palette selection.

The Oculus brand which is known for producing high-tech virtual headsets is a perfect example of this. This simple, yet effective logo color scheme incorporates both white and black together to create a high-end, straight-forward, and clean brand aesthetic that also works as a reflection of their products.


13. MOON

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MOON Animation

by Alex Spenser for The Faces

Moon Logo animation by talented @fedecook

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When it comes to skincare products, brands typically like to stick to a more organic, neutral color palette that emulates natural, healthy ingredients.

With MOON skincare, the design team at The Faces tried something completely different—and it works. The logo’s color palette incorporates pink and purple hues that are reminiscent of space, but also hints at a luxury product that gets people excited about the brand.


14. Pinpoint

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Pinpoint Case Study Live

by Focus Lab for Focus Lab

After research into Pinpoint's existing brand, competitors, and audience, we worked with the Pinpoint team to identify the three words integral to the new Pinpoint brand experience: Progressive, Crafted, Approachable. These three words acted as our "Nor...

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Pinpoint empowers organizations to grow their teams by finding and hiring the right people for them. The design team FocusLab who worked on their logo leaned on three words that were integral to the Pinpoint brand experience: Progressive, Crafted, and Approachable. The warm logo color palette helps Pinpoint stand out from their more conservative competitors.


15. Mailchimp

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Our New Logo

by Mailchimp for Mailchimp

Today, we're excited to be launching the new Mailchimp brand. With it we have established systems for our logo, illustrations, photography, animation, and web and app experiences. Find out more at design.mailchimp.com It's been an enormous effort by ma...

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Mailchimp is a marketing and email automation tool that has always been known for their extremely recognizable brand color scheme of yellow and black.

The yellow goes hand in hand with their monkey mascot, but also evokes feelings of creativity and joy. The black on the other hand, helps instill a feeling of power and strength. These dualities do a great job of communicating a powerful yet friendly approach to marketing.


16. Apprentice Health

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Apprentice Health Logo

by J.D. Reeves for Aesthetic

Apprentice Health uses sensors and software to increase hospital and clinic efficiency. Their services decrease patient waiting times, smooth out workdays for hospitals staff, and help hospitals and clinics treat more patients. See attachments for sket...

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As a healthcare company, Apprentice Health went with a more traditional color palette with a twist. Blues and greens are common when it comes to healthcare branding, but in this case, the blue and green are brighter than usual, sharing a similar hue. This modern take on a classic healthcare logo color palette really differentiates them as a brand.


17. Stripe

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Stripe logo refresh

by Philipp Antoni for Stripe

Along with the website updates a while ago we also made some more tweaks to our logo, to go with the new "stripes" motif.

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The popular payment processing software Stripe has become a forced to be reckoned with when it comes to their bold branding choices. Going against the grain of your typical fin-tech company, Stripe’s bright purple hue is unapologetically innovative, modern, and fearless. The message they are sending is one that positions them as a fin-tech brand of the future.


18. Bestow

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Bestow Logo

by Kyle Anthony Miller for Brass Hands

Hey! Hope the way week is going amazing! We worked with Bestow, a life insurance startup, on creating their brand positioning, identity and marketing website. Here’s a look into the the logo! I’ll be sharing more of the case study over the next few da...

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Bestow is a life insurance company with quite a unique logo color palette. The team at Brass Hands helped Bestow rebrand back in 2018 when their brand color scheme was made up of a medium blue and bright white.

Bestow’s new logo now appears more friendly and inviting thanks to the warm orange and bright turquoise, while still maintaining a sense of trust and honesty as a life insurance company thanks to the deep green.


19. Kaff

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Kaff Cold Brew pt.2

by Salih Küçükağa

Cold brew branding exploration for Kaff out of California. Need to up your startup's branding game? Let's talk! www.salihkucukaga.com/contact More from me: → Instagram → YouTube → Twitter

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Designer Salih Küçükağa has been exploring some pretty unique brand concepts for Kaff, a cold brew coffee brand based out of California.

In this brand exploration, Salih went with red and blue color palette creating a nice contrast and a bold brand aesthetic. When it comes to coffee branding, red and blue together is quite unusual, but in this case, the color combination works to differentiate Kaff as a modern, innovative coffee brand.


20. Dribbble

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Regarding our recent site outage

by Dribbble for Dribbble

It’s been a long night/morning for us here at Dribbble HQ. We profusely apologize for the downtime, and can’t thank you all enough for your patience while we get back on track. Last night at approximately 8pm EDT, our database server went belly up and ...

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Of course, we had to throw in Dribbble’s own logo into the mix! Dribbble’s iconic pink color palette is one of the most recognizable elements of our brand. As a creative community, our pink works well to communicate playfulness, creativity, and joy.


21. Slack

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Say hello, new logo

by Casey Labatt-Simon for Slack

Maybe you heard, but we tackled every designer’s greatest fear, we had a brand refresh! And friends, let me tell you, people had Opinions™️ This was a massive effort that almost every employee at Slack took part in, from product to engineering to comm...

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Slack is a communication tool that many remote teams use to stay connected Their multi-colored logo is filled with bright colors that work to stand against the deep purple background of its main interface. It’s fun, inviting, and exciting—the feeling that comes with connecting with people from all over the world.


22. Odds On VC

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Final mark and primary color palette for Odds On VC ⁠

by Jennifer Hood for Hoodzpah

Final mark and primary color palette for Odds On VC ⁠ ⁠ PJC Venture is an experienced, early-stage venture capital firm out of Boston. When they started their student-run venture fund, Odds On, they approached us to help them put form and function to th...

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As a student-run venture fund, Odds On VC champions a playful, vibrant, and optimistic color palette—certainly not a color scheme your average VC firm will have. Overall, the brand’s personality is reflected through these lively and unexpected colors as a way to attract their ideal customer.


23. StarBank

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StarBank Branding Final Touch

by Halo Graphic for Halo Lab

Successful color solutions lead to the cool implementation of patterns in the apps. Still the same StarBank, only now with an example of using corporate colors in design elements. -- ✅ Follow our team

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Who ever said banking has to be boring? StarBank’s bright green and purple logo color palette against a dark navy blue creates a striking, unique look and feel that’s unexpected, fun, and experimental.

The colors work beautifully layered against one other and even in a gradient application. This is clearly a non-traditional banking brand catered to a modern, open-minded audience.


24. Roselab

Roselab - Final Logo icon identity logo branding brand

Roselab - Final Logo

by Roselab for Roselab

We are proud to present, after months of a long rebranding process, Roselab’s new logo. This shape is built by combining the logos of each service we offer: Design, Development and Consultancy. This may look as a simple logo, but the possibilities to o...

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Roselab is a team that offers digital solutions through design, consultancy, and development. It’s almost a no-brainer that Roselab went with rosy pink shade as a part of their logo’s color palette, but they contrasted it nicely against a deep navy blue.

These two colors against a light peachy background create a unique combination that instills creativity, innovation, and trust.


25. Barn Media

Barn Media music industry retro 70s funky cherry blossom dogwood barn design logo branding and identity illustration lettering branding

Barn Media

by Paul Dunbar

The almost-final version of a super cool recording studio's brand. You might have guessed it's built inside of a barn. I assure you this ain't ya average barn.

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How fun is this logo design concept for a recording studio? A muted orange, blue, and yellow achieve an imaginative and fun look and feel that attracts a creative audience.


Find more logo color palette inspiration

Remember that coming up with some of the best logo colors can’t be rushed. It’s unrealistic to come up with a winning color palette on your first try. Even with years of experience, most designers spend days or even weeks finalizing color palettes for their designs. Color’s impact cannot be understated, so spending time on this portion of the design will pay off in the end product.

Ready to pick out a stand-out color palette for your logo? You can comb through even more branding color schemes by checking out color palette inspiration on Dribbble. Or, let the pros handle it and hire an expert logo designer on Dribbble.


MORE COLOR RESOURCES

Find more Inspiration stories on our blog Courtside. Have a suggestion? Contact stories@dribbble.com.


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