Meet Joanna, a User Experience Designer at Microsoft. Today Joanna sheds light on the three biggest mistakes made when first starting out in her UX career, and the lessons learned from each.
As ideas from design thinking and user-centered design become more commonplace, it can be challenging to navigate between what sounds right and what actually works. On top of that, every designer faces different challenges in communication, process, and decision making when part of a larger teamâespecially when first starting out in their career.
Here are some of the biggest mistakes that I made as a new designer, and the lessons Iâve learned from them along the way:
Mistake 1: Validation = Asking people what they want
Perhaps the lean startup approach of âbuild-measure-learnâ is a model you may have heard of before. Good design relies on a foundation of research right? So why canât we just ask customers what they want directly?
The nuance of this is distinguishing what people say in a controlled environment vs. behavior. Predicting future behavior and even defining current problems can be difficult for customers. Maybe certain issues have become so prevalent that they are unsaid. Or, youâve stopped asking probing questions and have started to sell your ideas rather than listening for unmet needs.
Your process should involve continually clarifying who your potential customer is rather than looking to jump for a solution. Focus on meeting the desired outcome rather than optimizing the product or feature at a point in time.
Takeaway: Remember to look toward behavior and underlying needs rather than what people say they want.
Mistake 2: Prioritizing polished deliverables
Letâs say youâve started a new project. To help the team clarify what they need to do, you develop a set of storyboards, wireframes, and mockups complete with style guides. Technically your job is done, right?
Designers tend to focus on deliverables, often showing the ideal experienceââand we take pride in the craft and quality of what we produce. However, when your focus is just your teamâs design deliverables,âwhether its implementation bugs, miscommunication, scope changes or latencyâthe end result may look and feel radically different than your expectations.
Think of the game âTelephoneâ, where every team is a player communicating a slightly different version of the story to the next player. Now, compound that by the size and complexity of your organizational structure, as well as the gap between yourself and the customer. Always try to narrow that gap.
When thinking about good UX, the question is not about âWho should be improving user experience?â but rather âHow can we improve user experience at every step of the customer workflow?â, even if only a few team members have the title of âdesignerâ in their job description.
Takeaway: Your deliverables are not the same as the end experience but itâs easy to mistake them as the same thing. Communication and execution matters.
Mistake 3: Analysis paralysis
Just start. Whatever it is that you put offâwhether it be challenging work, speaking up, or the uncertainties of a new job or project.
Think of design as a relay race. There are people who worked before you, and there will be people after you. At your current stage, how can you best be involved and active in making change for things you believe in?
Know that not every bad decision will result in the end of the world. If you see something not working, you should step up and fix itâââespecially if this is a problem that everyone else has long ignored.
Takeaway: You have time for what you make time for. Donât get stuck waiting for perfect conditions.
I hope these lessons from my mistakes will help you pivot toward a better start on your design journeyâ.
Want to keep up with Joanna? Find her on Dribbble and at cargocollective.com/joannan.
More UX Design Resources:
- 21 common UX interview questions
- A UX designerâs guide to interpreting human behavior
- How a UX internship will help you land a coveted design job
- 3 design storytelling tips to help you nail your UX interview
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