The next time you’re feeling uninspired, try looking at the world through the lens of Meroo Seth. This designer and illustrator relies on her everyday thoughts and experiences to fuel her creativity and come up with unique concepts. Get to know Meroo Seth as we step into her colorful and abstract universe.
Hi! I’m Meroo Seth. I studied graphic design at the MIT Institute of Design, India. I’m also a self-taught illustrator currently working in Singapore. I enjoy working on self-initiated projects involving packaging, illustration, and typography.
I love colorful things (I own a ton of teal-colored objects for some reason), and this comes across through my artwork a lot. I’m very much inspired by things that make me think whether it be a movie, music, or a moment. If I’m thinking about something a lot, I’ll try to process those thoughts abstractly through an illustration.
Tell us about yourself and where you work. How did you get started in design?
I currently work in Singapore as a Senior Designer at Bravo. I got into design because I was always drawn to coloring, and also enjoyed fine arts as a subject in school. My interest developed from there.
I don’t limit myself to one particular style — it can range from trying out a very organic style to geometric, to spontaneous, and at times abstract. Maybe a more constant aesthetic somehow forms itself because I use repetitive elements and colors. Either way, I’m always excited to explore a new style in my work.
Art has definitely had an impact on my life and the way I see things. It has been a very natural journey which I’m glad I chose to follow. Art & Design expand further than just work for me. They are the constant thoughts in my head which explains why my head feels a little full sometimes!
What project(s) are you currently working on?
I am currently working on some editorial designs and I’m also working on a self-initiated series of illustrations based on the idea of “planting” — could be like planting thoughts, planting happiness, etc. I’m still working on developing the concept at the moment, but thinking of concepts is fun! It keeps the element of play, imagination, and experimentation alive.
Design makes me a better observer and helps me to see the world in different ways. Whenever I am free, I try to draw inspiration from simple daily objects around me and I try to compose them in abstract ways, trying different styles and textures in my work.
What else are you passionate about outside design? How does it influence your work?
Outside of work I enjoy swimming and traveling (as much as one can squeeze in their work schedule). I also like cooking and exploring new cuisines. I get inspired by the environment, people, color combinations, music, and photographs. I do enjoy painting and embroidery too. There is another kind of charm in working with hands and creating everything from scratch.
Tell us about a favorite piece of creative advice. Why does it resonate with you?
Tell stories and find connections: I think this one resonates with me because everything around us is just a depiction of how we look at things. In a way, it’s all about perception and connecting the dots, which is something we need in design every day. My aim is to capture emotions through my work.