We’re continuing to count down to WMC Fest, which celebrates the creative space where visual art and music intersects. We can’t attend this year, so we invited Dribbbling WMCFesters Finley, Brandon Rike, Caroline Moore and Jon Contino to discuss employing a visual medium to express an audible art.
By Jeff Finley
Designer • Partner @ Go Media • Author @ GoMediaZine • Founder of WMC Fest • Author of Thread’s Not Dead • Creator of Maker/Mistaker • Drummer for Campfire Conspiracy • Bboy • Tweets @jeff_finley
What do they sound like? What’s their music like, who is their audience, who are their inspirations, what type of merchandise do they wear when they’re onstage? You have to really concentrate on the music and the theme.
With Campfire Conspiracy I’m thinking about the story behind the band. If you don’t have a story, you can create one. I think that’s one of the perks to having a graphic designer in the band: We’re a new band, we can start out with a name that has a potential story or brand attached to it and cool visuals. The name was chosen because it creates a lot of mystery. What’s the story behind this?
I was putting it off. This is a chance to make a really cool logo. That pressure was preventing me from getting started. One of my friends, Jason Carne, suggested a minimal, cult-looking logo. I hadn’t really thought of that. I was thinking a campfire with some logs under it. Basic. Boring. No wonder I was looking for help.
Jason showed me some examples his friend did of an occult-looking glyph. I was surfing for symbolism and the occult. I was going down the rabbit hole for hours. Not only was I getting a vibe for what this looked like, but once I started digging into it I got into this spiritual stuff and Aleister Crowley (British mystic) and this girl e-mailed me and told me to be careful, I could open a rift in the universe. I drew logo after logo of books, tents, flames and stars.
I took all my sketches and posted them online. People on Dribbble were talking about what they liked; on Facebook and Instagram too. I had my preferences but was really interested in what the community thought. It’s cool and fun to get involved in the design process on someone else’s project.
I think I had 133 votes and I put up the top 5. That narrowed it down and people voted again. I narrowed it down to the favorite.
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