About this Service
Visual Identity Process
The brand identity process determines which brand fonts, colors, and relevant mockups to establish a cohesive visual language. After working with many companies, I've found that most businesses don't need a full brand book. Instead, I focus on delivering a brand kit, which are the visual essentials that help you move forward with confidence. A full brand guidelines can be developed if needed as well.
Deliverables
Discovery Meeting and Mood Boards to establish stylistic themes
Responsive Logo Design with up to 2 rounds of revisions
Brand Color PaletteTypography
Print Applications (as needed at an additional cost)
Digital Applications (as needed at an additional cost)
Brand Guidelines Document
Timeline
The process typically takes approximately 6 weeks, though this can be adjusted based on your needs.
Kickoff Call: Brand questionnaire and mood board development
Round 1 (2 weeks): Style exploration and 3 initial design directions
Round 2 (2 weeks): Refine visual identity design
Round 3 (1 week): Finalize key applications and brand style guide
