Jay Master

Every company and owner's situation are unique. Sometimes a full brand identity system isn't needed right away and only a logo is required. We'll create a responsive system of logos that can be used from print, web, and social. This will include 3 layouts: Horizontal, stacked, and a monogram. This will also include the primary colors and typography.

Visual Identity ProcessThe brand identity process determines which brand fonts, colors, and relevant mockups to establish a cohesive visual language. After working with many companies, I've found that most businesses don't need a full brand book. Instead, I focus on delivering a brand kit, which are the visual essentials that help you move forward with confidence. A full brand guidelines can be developed if needed as well.DeliverablesDiscovery Meeting and Mood Boards to establish stylistic themesResponsive Logo Design with up to 2 rounds of revisionsBrand Color PaletteTypographyPrint Applications (as needed at an additional cost)Digital Applications (as needed at an additional cost)Brand Guidelines DocumentTimelineThe process typically takes approximately 6 weeks, though this can be adjusted based on your needs.Kickoff Call: Brand questionnaire and mood board developmentRound 1 (2 weeks): Style exploration and 3 initial design directionsRound 2 (2 weeks): Refine visual identity designRound 3 (1 week): Finalize key applications and brand style guide

Packaging design that bridges brand and consumer.We combine strategic brand expertise with distinctive visual design to create packaging that captures attention while authentically representing your product. Exceptional packaging design is both beautiful and purposeful. It stops the eye, communicates your brand's values, and creates a lasting impression.My design approach is to evaluate what your product strategy needs then draws on custom illustration, and thoughtful layouts to bring your brand to life. I begin every project by exploring a range of visual directions, then develop a cohesive system that allows your product line to evolve confidently while maintaining visual continuity.Every project is unique. I work with you to understand your timeline, budget, and vision. Then I deliver packaging that works as hard as your product does.Ready to talk? Get in touch.