Strategic Rebranding Package
$3,000
|
2 weeks
TRANSFORM YOUR OUTDATED BRAND INTO A MARKET LEADER IN JUST 2 WEEKSIs your brand feeling outdated? Is it losing relevance? Is it not connecting with your target audience? A strategic rebranding can breathe new life into your established business without losing your unique identity.Perfect for:Businesses outgrowing their original identity - Your company evolved, but your brand didn'tCompanies entering new markets - Expanding beyond your original audienceBrands needing to stand out - Competitors caught up and you're blending inPost-merger/acquisition businesses - Unifying multiple identities into one cohesive brandReputation rebuilds - Moving past challenges with a fresh, authentic identityWhat makes rebranding different?Unlike starting from scratch, rebranding requires a strategic analysis of what's working (and worth keeping) versus what needs transformation. We preserve your valuable brand equity, recognizable elements, customer loyalty and brand stories while modernizing everything else.Complete rebranding package includes:Phase 1: Strategic foundation (Days 1-4)✅ Brand Audit & Competitive AnalysisCurrent brand health assessmentCompetitor positioning analysisMarket opportunity identificationWhat to keep vs. what to evolve✅ Strategic repositioning session60-minute deep-dive callTarget audience refinementUpdated brand positioning statementClear rebrand strategy roadmapPhase 2: Visual identity evolution (Days 5-10)✅ Refreshed logo systemEvolved primary logo (respects brand equity)Updated secondary mark & submarkModernized faviconBefore/after comparison showing evolution✅ Updated brand color systemRefined color palette (with hex/RGB/CMYK)May retain signature color(s) if strategically soundNew accent colors for modern appeal✅ Contemporary typographyFont system upgrade3 font pairings with usage hierarchyWeb & print specifications✅ Visual identity extensionsBrand pattern/texture libraryPhotography style guidelinesIconography systemPhase 3: Implementation & Rollout (Days 11-14)✅ Comprehensive brand guidelinesMaster brand guidelines PDF (logo usage rules, color palette, typography hierarchy, pattern/texture library, photography guidelines)Visual identity usage rules✅ 6 updated brand applicationsChoose from:Business cards Letterhead redesignUpdated social media templatesEmail signature refreshPresentation template updateWebsite mockup (homepage hero)Any of your priority touchpoints✅ All master filesOrganized source files (AI, EPS, PDF, PNG, JPG, SVG)Old brand archive (for reference)Asset naming system🚫 NOT INCLUDED:Full website redesign/development (mockups provided, not full build)Social media managementMarketing campaign executionTrademark searches/registrationPrint production/manufacturingAdditional branded materials beyond the 6 includedThese can be added for an additional fee.Results you can expect:A successful rebrand should deliver:Increased brand recognition among target audiencesImproved perceived value (ability to command premium pricing)Stronger market differentiation from competitorsBetter alignment between your business capabilities and brand perceptionEnhanced team pride in representing the brandSTART YOUR TRANSFORMATIONYour brand is the story that your business tells. If that story no longer reflects who you are or where you're going, it's time for a strategic evolution.Click "Request Service" to begin your rebrand journey.
