Professional designers follow well-established design rules. All of us seem to understand that “pretty” websites and mobile applications are what businesses should strive for, however good design is much more complicated and includes all...
Professional designers have long been interested in understanding how colors influence us. There is ample evidence that suggests that simple color change in a logo, web design or even wall paint can have a far reaching effect on people.
There is a crucial difference between UX writer and conventional copywriter. UX writer is involved in the design process, whereas conventional copywriter fills the space in the design with the texts. Copywriter is creating marketing and ...
Most of our clients have one thing in common. They are not big fans of whitespace, which they often refer to as “empty space”. They always want to fill it up. It's a fear of empty space, named in Latin as “Horror Vacui”. This fear leads ...
Every New Year brings new trends and 2018 will be no different. Here are some of our thoughts as to what we might see in the upcoming year’s design trends. While the UI trends will continue to work with color, typography, layout wish som...
Marketing is constantly changing, as well as its channels, and the people who are working as marketing professionals. Marketing has changed a lot since the rise of the startups. Startups are unable to afford expensive marketing campaigns...
Great UX design is a must, however it only makes the first impression. If you want to keep people engaged in using your app, you will need to allow them to customize or personalize the content. Janrain conducted a study which showed that...
According to some estimates, less than 35% of projects are successfully completed on time and within budget. Even more importantly, for every $1 billion invested in the US, $122 million was wasted due to poor project performance. In shor...
