Evolution of design: 8 rules of UX writing

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There is a crucial difference between UX writer and conventional copywriter. UX writer is involved in the design process, whereas conventional copywriter fills the space in the design with the texts. Copywriter is creating marketing and promotional content e.g. “20% sale on all selected goods”, or promoting the product itself. Oftentimes it's the kind of content that people are usually filtering and do not pay any attention to. The role of the UX writer is to catch the eye of the user and make his experience as smooth as possible.

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