Nikola Jovanovic

I'm a brand designer based in Novi Sad, Serbia. I started out self-taught and spent the last four years figuring out what good design actually looks like in the real world.

I care about craft. The kind of work where every detail is considered, from the concept down to the finish. I work across brand identity, packaging, illustration, and motion, but the through line is always the same: make it feel intentional.