Small Branding System
From $3,000
|
2 weeks
A step up from a standalone logo. You get the mark itself, plus the rules and files that keep it looking right wherever it lands: your site, signage, socials, or a business card someone prints at the last minute.Most small businesses don't need a 60-page brand book. They need a solid logo and enough structure that it doesn't fall apart the moment someone other than the designer touches it. That's what this is.What's includedPrimary logo, refined down to one final directionLogo variations: horizontal and stacked lockups, plus a standalone submark/iconCore color palette with exact values (HEX, RGB, CMYK)Brand typefaces, a primary and a secondary pairingUsage rules: clear space, minimum sizing, behavior on light and dark, and what not to doA short usage guide (PDF) documenting all of the aboveFull file package: vector (SVG, PDF, EPS) and raster (PNG) in color, black, and whiteWho it's forThis fits the business that has outgrown a DIY logo but isn't ready to commission a full identity. The logo matters, but so does what happens after it's done: someone has to actually use it, and often that someone isn't a designer.You're probably a good fit if:You're launching and want to start consistent instead of cleaning it up laterYour current logo came from a DIY platform, or a relative, and it showsYou have a logo but no source files, no rules, and whoever made it is long goneYou're rebranding or changing your name and need the basics locked downMore than one person posts, prints, or builds with your brand, and it's started to driftYou've got a website or a print run coming and need clean assets ready to hand off
