Marco Battaini

A complete visual identity service for startups and growing companies that need a clear, distinctive brand foundation.This process goes beyond a simple logo. The goal is to build a coherent visual system that communicates your brand clearly and works across real applications.What’s Included:- Brand Discovery: The project begins with a short questionnaire and, if needed, a quick call to understand your business, audience, and positioning.- 3 Brand Concept Directions: Three distinct creative directions are developed, each exploring a different visual approach for your brand.- Logo System: Development of the selected direction into a flexible logo system, including primary logo and supporting variations.- Color System: A structured color palette including primary, secondary, and accent colors with HEX, RGB, and CMYK specifications.- Typography System: Primary and complementary typefaces with clear usage guidelines for headlines, body text, and hierarchy.- Supporting Visual Elements: Custom graphic elements such as patterns, visual accents, or icon styles to expand the identity beyond the logo.- 3 Brand Applications: Examples of how the identity works in practice (business cards, packaging, menus, social assets, or similar materials).- Brand Guidelines: A clear and practical document explaining how the identity system works and how to keep the brand consistent across different uses.Final Deliverables You’ll receive a complete set of professional assets:– Vector logo files (AI, SVG, EPS, PDF)– High-resolution PNG files– Defined color palette documentation– Typography system guidelines– Brand guideline document– Organized folder ready for digital and print useTimelineTypical delivery time: 3–5 weeksInitial design concepts are delivered within 5 business days after the project begins.ToolsBrand assets are created using Adobe Illustrator and professional design workflows, ensuring scalable and production-ready files.

Design clean, modern logos with a sharp, minimal aesthetic, built to help startups and brands show up with clarity and confidence.With years of experience working with founders and growing companies, my focus is simple: create logos that are distinctive, functional, and built to last across real applications.Process:Every project starts with a short discovery phase, either a brief or a quick call, to understand your brand, your audience, and your goals.Based on that, I develop 3 distinct logo concepts, each exploring a different creative direction.Concepts are presented only when the direction feels strong, intentional, and aligned with your brand.From there we refine the selected concept together until the design feels exactly right.What You’ll Receive:Custom Logo Design: A unique logo created specifically for your brand.Logo Variations: Primary logo, secondary lockups, and icon versions for different contexts.Color Palette: Suggested colours that support the logo and brand personality.Presentation Mockups: Digital presentation showing how the logo appears in real contexts.Final Deliverables:All final assets are delivered in professional formats, ready for immediate use:AI, SVG, EPS, PDF, PNG, JPGFiles are neatly organised for both digital and print applications.Optional Add-Ons:Additional brand assets can be developed if needed, including:business card designsocial media graphicsbrand style guideOutcome:You’ll walk away with a distinctive, professional logo that works across platforms and gives your brand a strong visual starting point.

About this Service: A structured brand identity process designed for startups and growing companies that need a clear, distinctive visual identity.This service focuses on building a solid visual foundation. Not just a logo, but a coherent system that can grow with your brand.What’s included:Brand Discovery: Every project starts with a short questionnaire and, if needed, a quick call to understand your product, audience, and positioning.3 Brand Concept Directions: Three distinct creative directions are developed, each exploring a different visual approach.Logo System: Once a direction is selected, the logo is refined and developed into a complete logo system.Color System: A defined color palette including primary, secondary, and accent colors with HEX, RGB, and CMYK values.Typography: Primary and secondary typefaces with basic usage rules for headlines and body text.Basic Brand Guidelines: A concise document explaining how to correctly use the logo, colours, and typography to maintain consistency.Final Deliverables: You’ll receive all essential files ready for professional use: – Vector logo files (AI, SVG, EPS, PDF)– High-resolution PNG files– Color palette documentation– Typography guidelines– Basic brand guideline documentAll files are neatly organized and ready to use across digital and print.Timeline: Typical delivery time: 3–4 weeksFirst design concepts are delivered within 5–7 business days.Tools: Brand assets are created using Adobe Illustrator and professional design workflows, ensuring scalable and production-ready files.Result: A clear, modern brand identity designed to give your business credibility, consistency, and visual recognition.