Biography
Senior Character Designer & IP Creator with 15 years of experience, based in Mexico City (CST — 6+ hours of overlap with both US and European teams).
I help Tech, EdTech, and Entertainment companies build characters and mascots that actually ship: I deliver final assets as production-ready Lottie/JSON and SVG files your developers can drop straight into the codebase — no video files, no back-and-forth, no heavy assets slowing down your app.
What I do:
Character & mascot design (IP creation, visual systems, style guides)
Character animation: micro-interactions, empty states, onboarding, loaders
Technical delivery: Lottie/JSON, SVG, optimized for web and mobile
Recent clients include Yat Labs, Deenee, and Lip Letter Land.
Fluent in English, Spanish, and Italian — I work comfortably with teams in the US, Latin America, and Europe.
Mexico City, Mexico
Dribbble Pro
Member since Dec 2011
Languages
Skills
Top Specialties
Illustration
Brand / Graphic Design
Animation
Work History
Marketing designer at Tari Labs 2024–2025
Marketing designer at Yat 2020–2022
Freelance Desginer at mariakellerac.com 2011–2020
Education
B.S. Industrial Designer, Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM) 2010
VFX for Film and TV, Seneca College of Applied Arts 2012
Seeking
Freelance or contract opportunities
Full-time opportunities
Maria Keller is a member
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