Muhammad Imran Farooq

I build complete strategic brand identity and packaging systems for beauty, wellness, supplements, food, beverage and lifestyle products.My approach combines brand strategy, brand identity design, packaging expertise and commercial thinking. I first understand the product, customer, competition, and growth goals, then create a connected system across the logo, colours, typography, packaging and product presentation.The goal is to build a distinctive, credible and commercially ready brand that customers can understand, trust and remember.Included:Brand and competitor reviewPositioning and creative directionTwo identity conceptsLogo, colour and typography systemPackaging design for one productStructure for future variantsPrint-ready artworkThree 3D product rendersEssential brand guidelinesFinal editable filesAdditional SKUs, Amazon content, Shopify design, animation and launch visuals can be added separately.Client Requirements:Please provide the product details, target customer, final packaging dieline, approved copy, ingredients, barcode, compliance information and printer requirements.

I build complete corporate brand identity systems for B2B companies, SaaS and technology businesses, professional service firms, consultancies and multi-division organisations preparing to launch, reposition or scale.The process begins with understanding the business, audience, market and future direction. I then develop a connected identity system that can include brand direction, logo suite, typography, colour system, visual language, brand architecture, bilingual or multilingual lockups, custom graphic elements and brand guidelines.Core applications may include stationery, presentation templates, signage and priority digital assets.Every element is designed to work as one system so the organisation appears credible, consistent and recognisable across teams, services, markets and customer touchpoints.Starting scope includesBrand discovery and creative directionTwo identity conceptsPrimary and secondary logo systemTypography and colour systemCore visual languageBrand guidelinesThree priority brand applicationsThree revision roundsFinal files for print and digital useBrand architecture, bilingual identity systems, websites, packaging and extensive application libraries can be added based on the project requirements.