Kakon Ghosh

"Your Brand, Reimagined"Brand Refresh – Upgrade Your Visual Identity Without Starting OverAlready have a brand but feel it’s a little outdated or inconsistent? This service is for you.Rather than starting from scratch, I’ll take your existing brand assets and refine them — improving clarity, alignment, and modern appeal. Whether it's a subtle logo update, refined color system, or better social media presence, we’ll make your brand feel fresh and intentional without losing its identity.Perfect for brands that have evolved but need their visuals to catch up.Creative Process: Brand Audit – We start by reviewing your current logo, visuals, and brand materials to identify strengths, inconsistencies, and improvement areas. Strategic Planning – Together, we define what needs to evolve: Is it color? Typography? Spacing? Alignment across digital channels? Visual Refresh – I modernize key assets while maintaining brand recognition—tweaking your logo, refining colors, typography, and layout usage. Application Alignment – I update selected touchpoints (like social media visuals or profile kits) to reflect the refreshed look. Mini Guidelines – You’ll get a concise brand guide to keep everything cohesive moving forward. Approach: Focused, flexible, and respectful of your brand's existing equity. Ideal for brands ready to grow without rebranding.Collaboration:You’ll be part of a streamlined, feedback-driven process focused on refinement. We’ll work closely to align visuals with your current brand goals and audience.What You Get:✔️ Logo refinement or subtle redesign✔️ Updated color palette✔️ Refined typography pairings✔️ Visual alignment of existing brand elements✔️ Social media branding update (profile pic, banner, post templates)✔️ Mini brand guide with updated rules✔️ High-resolution exports & source filesGreat For:– Businesses with an outdated brand look– Companies who want to keep their current identity but enhance it– Founders unsure if they need a full rebrand yet

"Build Your Brand’s World"Build a Bold, Cohesive Visual Language.Your brand deserves more than just a logo. This service is for businesses ready to build a complete visual identity — one that communicates consistently and confidently across every platform.I craft a full brand system including logo design, typography, color palette, patterns, and more — all documented in a style guide so you can maintain visual consistency moving forward. You’ll walk away with a polished, professional brand presence that’s ready to launch or relaunch with clarity.This is ideal for startups, growing companies, or anyone needing a cohesive, high-impact visual foundation.Creative Process: Brand Discovery – We begin with a deep-dive into your brand through a brief, call, or workshop. We explore your values, audience, competitors, tone, and goals. Moodboarding & Direction – I create a visual direction board to align on style, feel, and tone before any design begins. Logo Design – From strategic sketches to final vector concepts, I craft a flexible logo system with clear rationale behind every choice. Identity System Design – Once the logo is approved, I expand the identity with colors, type, icons, patterns, layouts, and brand-specific visuals. Brand Guidelines – All elements are documented in a professional brand guide to ensure consistency. Final Assets – You’ll receive all files in ready-to-use formats, plus editable source files for future use. Approach: This is a collaborative, phased process with regular check-ins, feedback loops, and clarity at every step.Collaboration:I guide you through a structured, collaborative process. You'll receive a visual direction moodboard, design phases with clear review points, and a brand system you can confidently launch.What You Get: ✔️ Logo Design (with all variations) ✔️ Brand Color Palette ✔️ Typography System ✔️ Brand Patterns / Textures ✔️ Iconography / Custom Elements (if needed) ✔️ Social Media Profile Kit ✔️ Business Card Design ✔️ Brand Guidelines Document (PDF)And : Mockups to visualize brand in real-world use Editable source files (AI, PSD, or Figma)

"One Mark. Endless Impact."Which needs to be Timeless, Memorable & ScalableYour logo is the cornerstone of your brand. I design logos that go beyond aesthetics — built with purpose, clarity, and adaptability. Each concept is rooted in strategy, aligning with your industry, audience, and brand vision. The result? A strong, scalable logo system that works beautifully across digital and print.Whether you're launching something new or rethinking your current mark, I’ll guide you through a clear, collaborative process — from creative direction to final delivery.Creative Process: Discovery & Brief – We start with a simple questionnaire or call to understand your business, audience, competitors, and visual direction. Research & Direction – I analyze your niche, explore trends, and define the tone and style that aligns with your brand. Concept Development – Based on insights, I design 1–2 distinct logo concepts that are intentional, scalable, and built to last. Refinement – You’ll select a concept, and we’ll refine it together through focused feedback rounds. Final Delivery – Once approved, you receive all logo variations, files, and a mini guide for usage. Approach: Clear communication, strategic thinking, and timeless design are at the heart of this process.Collaboration: Clear communication is key—I keep you involved through every stage with clean presentations, guided feedback rounds, and timely updates.Deliverables: ✔️ Primary logo design✔️ Alternate logo variations (horizontal, stacked, icon-only)✔️ Monochrome & color versions✔️ Color palette recommendation✔️ Basic logo usage guide✔️ High-resolution files (PNG, JPG, SVG, PDF)✔️ Full copyright transfer