Aspiring designer at Focus Lab. I go by Joshua.Pro More
StoryBots Case Study We were pumped to work with our long-time friends at JibJab again, this time on their StoryBots product. Read all about our partnership in this new...
Lighter Capital I worked with @Alex Sailer a few weeks back to lend some concepts to Lighter Capital. It's trying to communicate a few things, namely the concept o...
Peachy Logotype Here's a look at the logotype for Peachy. Coming out of strategy, we knew we were going after a logotype-only approach. Not every company needs a ...
Peachy Typography One of the first things we looked at in designing Peachy's brand identity was color and typography. We eventually landed on ITC Clearface for the b...
Peachy Brochure Getting close to the end on this brand identity project for Peachy, a new player in the casualty insurance market. Part of this awesome project was...
Braze Case Study Putting the finishing touches on our case study and the work we've done with Braze. Here's a peek at some of the work we did for their online magaz...
Let's Ride We're super proud to be working with Peachy, a newcomer to the insurance space. While they are a new company, they've got loads of experience in ho...
Out of Focus Fleece Patch It was our first week back in the office after our week-long company retreat in Cashiers, NC and I think we all want to go back. We branded the r...
Cashiers Cardinal Patch The entire Focus Lab team has been out of office this week on our company retreat to Cashiers, North Carolina. Of course, we just had to brand the ...
Marketo Brand Launch Coffee When the brand identity work was complete, we worked with the Marketo team on how they could execute their new brand launch. No ideas were off the ...
Marketo Icons Humbled and honored to team up with the great team at Marketo on their rebrand. It was awesome working with @Chase Turberville to define their icon...
Sidecar Coming Soon We've been hard at work on the new @Sidecar site, getting closer and closer each day. Here's a peek at the Product Detail Page and the Blog listing...
Fuerte by the Numbers Earlier this year, we at Focus Lab ran a campaign called Fuerte where we sold shirts and raised money for Puerto Rico relief efforts. We ended up ...
C Logo Got to play in another Focus Lab Jam Session a few weeks back. This session was organized by @Chase Turberville for a new brand identity project he...
Subscription Modal When a brand's identity has a mascot as well-designed as the one from Braze, you do everything you can to infuse it into the site experience. Here...
Brewer's Release Family It was fun designing in the playground that @Bill S Kenney, @Alex Sailer, and @Chase Turberville built. Our friends at Service Brewing just release...
Cerveza Can Stoked to work with our friends at Service Brewing again on their Savannah Bananas can. This release is a Mexican lager, perfect for hot summer nig...
Braze Magazine Article View Here was one of the first versions of the long form article template. These templates make use of large, immersive imagery to help tell the story.
Braze Magazine Icons Playing in the sandbox that @John Oates built and designing some icons for the new Braze Magazine. These represent the different content types thro...
Zoom Logo Working with some buds on re-branding their company. This came out of a recent round. It likely won't work for them but I was digging on it.
Braze Magazine, Discovery and UX We're working with our friends at Braze, reimagining their blog experience. While there are lots of little things along the way, we've approached t...
Google Font Combinations Last week we launched the final post of our three-part series about Google Fonts. Have a look at some of our favorite font combos. We also put an e...
Archivo I'm wrapping up the final blog post for @Sidecar's Google Font series. In Part 3, we're listing some of our favorite Google Font combinations. We'v...
Fieldwork Flag We like to end projects with a rad client gift. For Fieldwork, that was no different. We gifted them with a custom, hand-painted flag. A huge than...
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