Focus Lab Joshua Krohn

Pinpoint Booklet Cover

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One challenge in Pinpoint's brand identity was what would be an awkward juxtaposition of the "P" mark with the "Pinpoint" logotype in a horizontal lockup. We needed to solve how to use both the mark and logotype in various marketing collateral.

In this application, we showed how the mark and logotype could live separately but together on the same touch point.

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