Focus Lab Joshua Krohn

Let's Ride

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Let's Ride animation identity insurance drive bug beetle car peachy design texture illustration focus lab branding

We're super proud to be working with Peachy, a newcomer to the insurance space. While they are a new company, they've got loads of experience in home and auto insurance. We've been working with them on brand strategy, naming, and brand identity and can't wait to show you more.

Here's a peek at some of our early exploration on what will be an illustration-led brand.

Follow along as we share more of the process.

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