Heber Alvares

I am a Strategic Design Leader and Consultant operating at the intersection of Product, CX, Innovation, and AI. I help organizations translate insights into human behavior into scalable digital solutions, UX governance models, and tangible business results.

Highlights
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. 10+ years of experience leading design and strategy initiatives for major brands and top-tier consultancies.
. Led UX Governance and Product Discovery in complex environments, driving direct impact on operational efficiency and retention for companies such as Banco do Brasil, Petrobras, Bradesco, Itaú, Cielo, Vivo, and Centauro.
. Structured the Design Operating Model at Brivia, mapping a catalog of 65 services to optimize scalability and technical resource management.
. Led strategic research and projects for global and national brands, including Meta (Instagram), Visa, Cielo, and Serasa Experian.
. Behavioral Science Strategist, designing journeys that optimize consumer decision-making and digital product performance.