Fulcrum Rocks

A production-ready Figma design system - tokens, components, theming and docs your team can actually use. We set the foundation so every future screen ships faster and looks consistent.

Best for in-house design teams scaling from 1–2 to 5+ designers, SaaS companies preparing for multi-product, brands rolling out light/dark theming.

What's included:Design tokens (color, type, space, radius, motion)
Light / dark theme setup
Core component library (buttons, inputs, navigation, cards, modals, tables)
Variants, states, auto-layout rules
Documentation page in Figma
Token export for code (JSON / Style Dictionary)

Process:Audit existing UI & inventory (3 days)
Tokens + foundations (1 week)
Components 
(1 week)
Docs + handoff (3 days)
Tools:Figma, Tokens Studio, Style Dictionary.

Pair with our Web App Design or Product Redesign services to get the system applied across screens.

UI/UX for FinTech, neobank and crypto products — dense data, regulatory pressure, user trust on the line. We design dashboards and apps that traders, treasurers and retail users actually rely on.

Best for neobanks, payment platforms, trading and crypto products, treasury tools, B2B FinTech SaaS.

What's included:Information-dense dashboard design (data viz, tables, charts)
Trading and transaction flows
— KYC / onboarding patterns
Hi-fi UI for web and responsive
• Component library + data viz system
Dev-ready handoff

Process:
Discovery + data audit (1 week)
Wireframes & flows
(2 week)
Hi-fi UI + prototype
(3-4 week)
Design system & handoff

(1 week)
Tools:Figma, Jitter, Lottie.



Product design for healthcare and medical products — built with the rigour the category demands. We design HealthTech apps and platforms that pass clinical review, accessibility standards and the patience of real patients.

Best for digital health startups, telehealth, mental health, fertility, chronic care, MedTech devices, biotech platforms.

What's included: HealthTech-specific UX research and journey mapping
HIPAA-aware UI patterns (consent, sensitive data, identity)
Accessibility (WCAG 2.1 AA) baked in from day one
Hi-fi UI for mobile, web and clinician dashboards
Component library with tokens
Compliance-friendly handoff documentation

Process
Clinical & user research alignment (1 week)Flows & wireframes (2 weeks)
Hi-fi UI + prototype (3–4 weeks) Design system, accessibility check, handoff (1 week
)
Tools:Figma, Jitter, Lottie, Maze.



UI/UX for AI-native products — copilots, agentic workflows, AI dashboards, RAG search, document AI. We design the interfaces that make AI useful, transparent and trustworthy.
Best for AI startups, ML platforms, AI features inside SaaS, agentic / multi-step workflows.
What's included
AI UX patterns: prompts, generation states, citations, confidence indicatorsWorkflow & agent flow design
Dashboard and admin UI
Hi-fi product screens (web + responsive)
Component library with tokens
Animation guidelines for streaming / generative UI

Process
Product discovery & flows (1 week)
Wireframes (2 weeks)
Hi-fi UI + prototype (3–4 weeks)
Design system & handoff (1 week)

Tools:Figma, Jitter, Lottie.



A surgical audit of your live product — landing page, web app, mobile app or full website. We find what's killing conversion, retention or task completion and tell you exactly what to fix first.

Best for pre-redesign teams, products with traffic but flat conversion, founders preparing for a fundraise demo.

What you get:Heuristic UX evaluation across the user's critical pathConversion + UI critique with annotated screenshots
Mobile and desktop coverage
• Prioritised fix list (Quick wins / 2-week fixes / Strategic)30-min walkthrough call

Process:
Kickoff — share product, goals, analytics
Audit & critique — 3 days
Report + walkthrough — day 5

Tools:Figma, Maze, Hotjar, Loom.

Audit findings turn into a redesign roadmap if you want — credit applied to the next engagement.

🎨 About This ServiceA redesign that’s more than a facelift. Whether it’s your website, mobile app, or web app, we breathe new life into your product — refining UX, refreshing UI, and ensuring seamless performance. Ideal for teams with an existing product that feels outdated, underperforms, or no longer reflects the brand. 🚀✅ What's IncludedFor WebsitesUX Audit & Competitor Review 📊Identify gaps, bottlenecks, and opportunities.Modernized UX/UI Design 🖌️Fresh layouts, improved navigation, and brand-aligned visuals.Responsive Redesign 📱💻Optimized for desktop, tablet, and mobile.Micro-Animations ✨Simple, engaging motions for text, images, and scrolling.Clickable Prototype 🖱️Navigate the new experience before development.For Apps (Mobile or Web)User Flow Optimization ⚡Streamline interactions for speed and clarity.Wireframes & High-Fidelity Screens 🎨From structure to polished visuals.Interactive Prototypes 🔄Validate flows with stakeholders or test users.Design System & Components 📏Scalable, consistent design foundation.Platform-Specific Best Practices 🛠️Native feel for iOS/Android, intuitive patterns for SaaS & dashboards.🛠️ Tools We UseFigma: Wireframes, redesign, prototypes, design systems. 🖥️Jitter / Lottie: Simple motion & micro-interactions. 🌟Slack / Zoom / Meet: Collaboration & feedback loops. 💬📍 Process OverviewAudit & Discovery (1 week) 🔍Review current product, analyze competitors, gather feedback.Workshops & Wireframes (1–2 weeks) 🤝Align on goals, user flows, and create low- to mid-fidelity wireframes.Redesign (UI & Prototype) (2–3 weeks) 🖼️High-fidelity mockups + interactive prototype with simple animations.Design System & Handoff 📦Organized Figma files, reusable components, and style guide for devs.💡 Final ResultA redesigned product that feels fresh, intuitive, and ready for growth — whether it’s a marketing website that converts, a mobile app people love to use, or a web app that makes workflows effortless. 🌟

✨ About This ServiceLaunch with confidence and stand out from the crowd. We’ll craft a custom visual identity — including a logo, color palette, and typography — tailored to your brand’s personality and audience. Perfect for startups, creators, or personal brands looking to make a strong and memorable first impression. With years of branding experience, we design identities that not only look great but also communicate your vision clearly and consistently.✅ What's IncludedCustom Logo Design (primary version)Curated Color Palette – Up to 5 colors for brand consistencyTypography Recommendations – Headline + body font pairings4–6 Visual Identity Banners – Real-world usage examplesBasic Brand Guidelines (PDF) – Clear instructions on logo, color, and font useFinal Source Files – Delivered via Figma (.svg, .ai, .png)🛠️ Tools UsedFigma: For logo creation, brand system design, and guide documentation. 🖥️📍 Process & CommunicationDesign Workshop We’ll align on your vision, brand values, audience, and aesthetic direction. Together we’ll build a moodboard and define your brand’s tone and message.Initial Concepts (5 days) You’ll receive 5 logo options along with curated color and typography suggestions to start shaping the visual direction.Feedback & Revisions We’ll refine and evolve the design based on your input — focusing on clarity, style, and impact.Final Delivery Once approved, you’ll receive all source files and a concise PDF brand guide to keep everything consistent across channels.🚀 Ready to Build a Brand That Lasts?We’ll help you set the tone with a cohesive, professional identity designed to grow with your business. 💼

⚡ About This ServiceGet a bold, user-focused homepage concept in just 2 weeks. We’ll craft a fresh visual direction tailored to your brand — setting the stage for a high-converting, high-impact website. 🌟🧭 Step 1: Discovery & DirectionMarket Trends Analysis We explore current UI/UX trends in your industry to ensure your design is modern, relevant, and competitive.Design Workshop Collaborative session where we align on vision, gather inspiration, and craft a tailored moodboard — including curated typography, color palettes, and visual style ideas.🧭 Step 2: Concept DesignCustom Homepage Concept We design the first 4 key sections of your homepage to reflect your brand identity, engage your audience, and set the tone for your full site.Fit & Feedback You’ll evaluate the direction and style, helping you confidently decide on the next phase — whether continuing with a full design project or refining the concept further.✅ What You GainA Unique Visual Concept Professional homepage design concept for the first 4 blocks that brings your future website to life.Strategic Confidence Clarity and direction on how to move forward with a tested and validated creative approach.

💻 About This ServiceModern, responsive, and easy-to-use web app interfaces designed for performance and clarity. We create user-centric digital products that simplify complex workflows, improve usability, and help your users get things done — fast and intuitively. 🚀✅ What's IncludedUser Flows & Architecture We map how users interact with your product to ensure smooth navigation and task completion.High-Fidelity UI Design Clean, scalable designs built with modern aesthetics and usability in mind — optimized for all screen sizes.Interactive Prototypes Test key flows and features early with clickable prototypes, perfect for stakeholder demos or user validation.Design System & Style Guide A reusable component library, color schemes, spacing, and typographic rules to ensure visual consistency and dev efficiency.🛠️ Tools We UseFigma: For user flows, mockups, prototypes, and component libraries. 🖌️Slack, Zoom, or Google Meet: For collaboration and design feedback. 💬Jitter or Lottie (optional): For motion design and UI interactions. ✨📍 Process & CollaborationDiscovery & Planning Define the product’s purpose, use cases, and user roles. We’ll identify key features and UX goals.Design Workshop Collaborative session to explore layouts, dashboards, navigation types, and visual direction.Branding (if needed) Create or refine your visual identity: logo, fonts, color palette, etc.User Flows & Wireframes (2 weeks) Map core user actions and produce low-fidelity layouts for initial feedback.High-Fidelity UI & Prototypes (3–4 weeks) Design clean, responsive screens that match your platform's complexity and deliver a frictionless user experience.Design Handoff Dev-ready Figma files with structured layers, annotations, and a documented style guide for smooth implementation.⚙️ Ideal for:SaaS platformsInternal tools or admin dashboardsB2B web productsData-driven or workflow-heavy apps🌟 Let’s Design a Web App That Works as Good as It LooksWhether you're building an MVP or redesigning a legacy tool, we'll turn your vision into an intuitive, conversion-friendly product. 💡

📱 About This ServiceWe create beautiful, intuitive mobile app interfaces designed with the user at heart. Our sleek, user-friendly designs ensure a seamless experience across iOS and Android, making your app not only functional but also a joy to use. 😊✅ What's IncludedUser Flows & Information Architecture Clear navigation and interaction paths based on real user behavior and app goals.High-Fidelity Screen Design Pixel-perfect mockups tailored to platform guidelines (iOS/Android) with a focus on detail and usability.Interactive Prototypes Clickable mockups for testing, stakeholder alignment, or user validation.Design System & Style Guide Reusable components, color palettes, typography, and spacing rules to ensure visual consistency and scalability.🛠️ Tools We UseFigma: For wireframes, high-fidelity UI, and prototypes.Slack, Zoom, or Google Meet: For collaboration and design reviews.Jitter (optional): For micro-interactions and animations.📍 Process & CollaborationDiscovery & Planning We begin by understanding your app’s purpose, core features, and target users.Design Workshop A collaborative session to define app structure, visual direction, and product tone.Branding (1–2 weeks) Basic brand identity, including logo, color direction, and typography to ground the app visually.User Flows & Wireframes (2 weeks) Define key user journeys and structure through low-fidelity wireframes.High-Fidelity Design & Prototype (3–4 weeks) Transform wireframes into polished UI designs and create an interactive prototype for review and testing.Design Handoff Deliver final design files, organized components, and style guides for a smooth developer transition.🎯 Let’s Build an App People LoveWe design with elegance and usability in mind, ensuring your app not only looks great but also works beautifully. 🌟

⚡ About This ServiceA custom-crafted website that goes beyond aesthetics to deliver a powerful, functional experience for your brand. Designed from scratch and built with precision, this full-stack solution is tailored for businesses that want to stand out. Perfect for teams seeking a complete journey—from initial concept to final deployment.✅ What You GetCustom UX/UI DesignDesigned from the ground up to reflect your brand’s personality and meet user needs.Fully Responsive LayoutOptimized for desktop, tablet, and mobile—pixel-perfect across all devices.Custom AnimationsSubtle or bold motion design to enhance engagement and storytelling.Front-End & Back-End DevelopmentClean, scalable code built with your preferred tech stack.Content Management System (CMS)Easily manage and update content with platforms like Webflow, WordPress, or a custom-built CMS.Quality Assurance & TestingThorough cross-browser, device, and performance testing to ensure a seamless experience.Launch & Ongoing SupportSeamless deployment with post-launch assistance, including bug fixes, updates, and training.🛠 Tools We UseFigma: For modern, collaborative UI/UX design.Jitter: For effective motion design (if animations are needed).React, Vue, HTML/CSS/JS: For scalable, high-performance development.Webflow, WordPress, Headless CMS: For flexible content management.GitHub / GitLab: For robust version control and collaboration.📍 Process OverviewDiscovery & Planning (1 week)Define project goals and technical requirements.Map out design and development timelines.Conduct a design workshop to align on vision.Brand Identity (2 weeks)Create logo design.Develop brand visuals and foundational assets.UX/UI Design (2–3 weeks)Build sitemap and wireframes.Create full visual mockups.Iterate based on feedback for fine-tuning.Development & QA (Varies)Build front-end and back-end.Integrate animations, CMS, and performance optimizations.Test across all major browsers and devices.Launch & Post-LaunchDeploy the site and provide handoff.Offer live monitoring, bug fixes, and support.Provide optional training and documentation.💡 Final ResultA fully owned, tailor-made website that evolves with your business—crafted for growth, performance, and a lasting impression.

⚡ About This ServiceA conversion-focused landing page designed to capture attention and guide users toward a clear action—whether it's signing up, making a purchase, or getting in touch. Built to transform visitors into leads.✅ What’s IncludedStrategic Wireframe & LayoutA clear, goal-driven structure that emphasizes your message and supports conversions.Custom Visual DesignTailored graphics, brand-consistent styling, and typography to build trust and engagement.Responsive MockupsOptimized layouts for mobile, tablet, and desktop, ensuring a seamless experience across devices.Handoff FilesOrganized Figma files with layers, styles, and annotations for smooth development handoff.🛠️ Tools UsedFigma: For wireframing and high-fidelity visual design.Jitter: For effective motion design (if animations are needed).Slack: For clear, responsive collaboration and feedback.📍 Process & CommunicationDesign WorkshopA focused session to align on goals, user intent, brand direction, and success metrics.WireframesMapping the core structure and content hierarchy to ensure clarity, flow, and strong conversion logic.Design ConceptAn initial visual direction with layout, styling, and key design elements to set the creative tone.Final DesignPolished UI elements, incorporated feedback, and a complete, developer-ready design file.🚀 Let's Build a Page That ConvertsMore than just a visually appealing design—this landing page will resonate with your audience and drive measurable results.