Axel Burla

ACCENT is designed to support new businesses in solidifying and distinguishing their visions by developing brand and domain names that not only stand out but also effectively communicate their unique selling points.MILESTONE 1• Onboarding• 1:1 Interview• Positioning• Naming Brief• Naming Territories• Naming Approach & Construct• Competitors Audit• Trends Research• Objectives & Criteria• Anti Criteria• Market• Name Generation• Preliminary Screening• Name Proposals (15+)MILESTONE 2• Revisions• Finalists’ Evaluations• Descriptors• Domain Solutions• Brand Tagline (not included)• Trademark Consulting (not included)

PRÉSIDENT is for companies seeking to transform their unique visions into tangible brands to perform at their highest potential through a cohesive strategy-based verbal and visual identity.MILESTONE 1• Onboarding• 1:1 Interview• Golden Circle• Brand Frame Map & Application• Positioning• Values• Mission Statement• Vision Statement• Manifesto• Archetype Identification• Archetype Application• Customer Personas (x5)MILESTONE 2• Revisions to Milestone 1• Tagline (optional)• Brand Voice Chart• Tone of Voice Framework• Brand Keywords• Brand Key Messages• Terminology, Grammar & References• Dos & Don’ts• Common Mistakes to Avoid• Checklist• Application Samples• Visual Audit & Mood Board• Logo Design Ideations• Primary Color IdeationsMILESTONE 3• Revisions to Milestone 2• Logo Variants• Logo Misuse and Minimum Size• Comprehensive Color Palette• Brand Typefaces• Typographic System• Art Direction Overview• Photography Samples• Iconography (optional)• Textures and/or Patterns (optional)• Brand Graphics and/or Illustrations(optional)• Digital Brand Guidelines

ELEMENT is our signature engagement designed for early-stage ventures, building the essential visual foundation to launch with credibility and compete with confidence in less than 2 weeks.MILESTONE 1• Onboarding• 1:1 Interview• Golden Circle• Positioning• Logo Design Ideations• Primary Color IdeationsMILESTONE 2• Revisions• Logo Variants• Comprehensive Color Palette• Brand Typefaces• Typographic System• Photography (add-on)• Iconography (add-on)• Textures and/or Patterns (add-on)• Visual Identity Guidelines

STAMP transforms businesses blending in and ventures missing their mark into brands commanding immediate attention. Your expertise deserves an identity that opens doors and builds credibility. Our process delivers the logo that reflects your true value.MILESTONE 1• Onboarding• 1:1 Interview• Logo Design Ideations• Primary Color(s) Ideations• Sample Application(s)MILESTONE 2• Revisions• Clear Space Guide• Logo Variants (optional add-on)• Logo Variants Clear Space Guides• Sample Applications• Final Logo Files• File Formats Guide