Logo Design Pro
$1,500
|
3 weeks
I create refined, enduring identities for businesses that value clarity, distinction, and thoughtful design.From a singular mark to a complete visual system, every element is considered with purpose — creating brands that are recognizable, cohesive, and built to remain relevant over time.ServicesLogo DesignBrand IdentityRebrandingBrand GuidelinesThe Process01 — DiscoveryEvery meaningful identity begins with understanding.Once your project is confirmed and the initial retainer is received, you’ll receive a Discovery Form designed to uncover the essential foundations of your brand — your vision, positioning, audience, competitive landscape, and aspirations.This becomes the foundation for the creative direction.02 — ExplorationThe most visible part of the process begins long before you see the work.I research, sketch, experiment, and explore a range of visual possibilities before carefully narrowing the field. Promising directions are developed further, refined through detail, and elevated into considered design solutions.The objective is not simply to create something beautiful, but to create something that belongs to your brand.03 — PresentationThe final directions are presented through a carefully curated visual presentation.You’ll see the identity in context, supported by realistic applications and considered brand touchpoints. This allows you to experience how the identity functions as a complete system — not simply as a logo on a blank page.04 — Refinement & DeliveryYour feedback guides the final stage of the process.The selected direction is refined through the included revision rounds until every essential detail feels resolved. Once the identity is approved, the remaining balance is settled and your complete final package is prepared for delivery.The Brand Identity PackageLogo3 carefully developed logo directionsUp to 5 rounds of refinementPrimary logoSupporting logo variations where appropriateVisual IdentityCustom logotype / wordmarkPrimary & secondary typographyCurated color paletteSupporting visual elementsArt direction for consistent brand expressionPresentationA refined digital presentation documenting the identity and demonstrating its application through carefully selected, realistic mockups.Brand GuidelinesA comprehensive digital guide covering the essential rules and principles required to maintain a consistent visual presence.Final ArtworkAll final artwork is professionally prepared and delivered in the formats required for both digital and print use:AI, EPS, PDF, PNG, JPG, and Additional formats where requiredInvestment & Terms50% to Begin: A 50% non-refundable retainer is required to reserve your project and begin the creative process. This covers the time dedicated to discovery, research, strategic thinking, exploration, and design development.50% Upon Approval: The remaining 50% balance is due once the final identity has been approved. Final source files and deliverables are released following receipt of the outstanding balance.Additional WorkThe scope of the project includes the concepts and revision rounds outlined above.If additional concepts, creative directions, revisions, or deliverables are requested beyond the agreed scope, they can be accommodated for an additional fee.Most projects reach their final direction within the original scope. Additional work is therefore uncommon, but available when the project calls for it.