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Rob Clarke London

I'm a British type designer and letterer based in and around London.
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  1. B – Handles B – Handles Amaze your friends and draw a perfect vector letter B by using this helpful guide for placement of anchor points and length of handles… LOL #36Days...
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  2. The The About as refined as I get for a sketch… and I only do this if I have time on my hands.
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  3. Ever Ever Part of something that never happened. I would say nearly 50% of what I work on never actually sees the light of day. Goes off to market research a...
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  4. Wild West Wild West Wild West is the UK’s leading jerky snack brand recently repackaged by Pearlfisher I was tasked in developing the type to feel natural and sit well...
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  5. Alterra Coffee Alterra Coffee The Mars coffee brand Alterra was a mess. I designed the new logo for Elmwood who created the new branding. It recently won a First Place Mobius St...
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  6. Quotient Sciences – Process Quotient Sciences – Process A couple of my early stage developments presented as roughly drawn vectors. I typically add little notes explaining my thinking and to point out th...
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  7. Quotient Sciences Quotient Sciences Quotient Sciences are a recently rebranded pharmaceutical company. I was commissioned to produce bespoke typography with a clinical edge. (Still g...
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  8. Z symbol for small use Z symbol for small use This was part of a bigger thing but I spent hours refining this symbol to work better at small sizes and then it got binned. It looks like there w...
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  9. Lambay Whiskey – Final Logo Lambay Whiskey – Final Logo I was commissioned by Dublin-based Dynamo to create hand drawn typography for a new brand called Lambay Irish Whiskey. It picked up a silver Kinsa...
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  10. Lambay Irish Whiskey – Early Routes Lambay Irish Whiskey – Early Routes I was commissioned by Dublin-based Dynamo to create hand drawn typography for a new brand called Lambay Irish Whiskey. These are some early route...
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  11. Whippo Final Logo Whippo Final Logo The final logo. The symbol is also used in isolation as you can see here on image 2: https://www.instagram.com/p/Bbb1WOkjxPR/?taken-by=robclarketyp...
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  12. Hippo Development Hippo Development Final developments of the hippo symbol… A delicate balance of making the hippo recognisable but not to the detriment of the overall legibility of t...
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  13. Whippo Worked-up Routes Whippo Worked-up Routes Worked up visuals from my messy scribbles. Typically these are roughly drawn in illustrator. I probably presented around 10 variations to the desig...
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  14. Whippo Scribbles Whippo Scribbles Often referred to as the ‘hippo’ ice-cream by children, Whippo is a whipped ice-cream brand with products throughout Ireland. My brief was to cre...
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  15. Ugly Sketches Ugly Sketches Some earlier routes that were developed.
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  16. Ugly Drinks Logo Ugly Drinks Logo Ugly Drinks is the UK’s first unsweetened fruit-flavoured sparking water brand. I worked with JKR to help bring their concept to fruition 😜 … See m...
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  17. G symbol for small use G symbol for small use I often have to supply multiple versions of a logo or symbol so that it works better at small sizes and/or reversed out. The final standard use lo...
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  18. 1st attempt in Glyphs 1st attempt in Glyphs I'm venturing into the world of Glyphs… This is not perfect but I’m getting there. I can already see the benefits over Illustrator, although I need...
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  19. SS SS I helped GW+Co to fine tune a logo which has been produced as an actual 3D light. See the final thing in this great little film: https://vimeo.co...
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  20. Better vectors? Better vectors? At the top is my odd way to draw vectors. I find it a more flexible method of getting a sweet curve when not tracing straight over something. In ot...
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  21. Lacta Lacta One of many explorations for a classic Brazilian chocolate brand (looking back to it's heritage for inspiration… http://blog.wedologos.com.br/expan...
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  22. Criterion Vectors Criterion Vectors With a bit of luck the client is happy to select a route and I then redraw from scratch… printing out as I go along making adjustments. Final logo...
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  23. Criterion Development Criterion Development Once I'm happy with my sketch I work it up until I'm fairly happy with the overall flow. I then explore different connections and option character ...
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  24. Criterion Sketch Criterion Sketch A very early doodle where I was trying to get a rhythm/flow going with the letter connections and ice-creamy blobs (to use the technical term). (1/3)
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