George Apetrei

Senior Brand & Digital Designer

Culture-driven · Premium · Lifestyle brands

I’m a senior brand and digital designer with over a decade of experience working across branding, web, and digital products.

I specialize in building clear, cohesive brand identities and translating them into refined digital experiences — with a strong focus on culture-driven, premium, and lifestyle brands.

My background includes work for design studios and in-house teams, collaborating closely with founders, marketers, and developers. I’m comfortable working end-to-end: from early concept and visual strategy to final execution across brand and digital touchpoints.

I care deeply about clarity, consistency, and long-term value. I’m especially drawn to projects where taste, restraint, and cultural relevance matter as much as functionality.

Currently open to senior design roles, long-term collaborations, and remote opportunities across Europe and internationally.