Full Brand Identity & Guidelines
From $1,500
|
2 weeks
A complete visual identity for brands that need a system, not just a logo.Built for companies with more than one product, service or sub-brand, where the identity has to hold together across a website, an app, a deck and a conference badge. I've done this for a cybersecurity platform used by Fortune 500 banks and a Jira plugin running in 500+ teams across 35 countries.What's included:Three logo directions, refined over two rounds Logo system: primary, stacked, icon, favicon, light and dark variants Colour system with usage rules (HEX, RGB, CMYK)Typography scale and hierarchy Icon set and supporting brand graphics Business card and merch applications Multi-page brand guidelines document Final assets in SVG, PDF, PNG and JPG, organized and namedTimeline:First concepts within 7 business days. Full project in 2 to 3 weeks.How it works:1. You fill in a brand questionnaire — who you're for, what you sell, where the identity has to workI send three directions, each with a short explanation of why it fitsYou pick one, I refine it over two roundsI build out the full system: logo variants, colour, type, graphics, applicationsYou get the guidelines document and all final filesTools and communication:Adobe Illustrator and Figma. I work async by default — a detailed written brief and written updates at every milestone, so nothing gets lost in a call and you have a record of every decision.ResultOne identity that holds up from a favicon to a conference badgeA logo system ready for sub-brands and new products, without redrawing anythingWritten rules, so your team and any future designer stay consistent without asking youEvery file organized and named, ready to hand to developers or a printerAdd-ons:Social media template set. Presentation template. Product UI applied to the new system.Not a fit if:You need a single logo on a tight budget, or a redraw of an existing mark. Message me anyway and I'll point you to the right scope.Tell me what you're building and I'll tell you what the identity needs to cover.