Alex True

I think that the best way to describe myself is as a multidisciplinary designer that is focused on product design.

I'm coming from the world of advertising and digital design, with over 10 years of experience. I worked with the biggest local and global brands such as Google, Samsung, Coca-Cola, and Mazda. Both as a freelancer and as an inhouse designer, later on, as an Art Director.

I shifted to the world of mobile apps in 2014 - part of my role was working on apps for startups and UI/UX consulting to startups in their early days. The main focus was the role of an Art Director and later on a Creative Director, managing local and remote design teams.

In 2018 I've decided to do the "big move" and leave my role as a global Creative Director and to become a full-time product designer in a startup.

I have a background in illustration and animation (studied in the 2nd year of my B.Des degree) and I like to often use this skill in my work to amplify the delight and the user experience.