What a career journey! For the past 16 years, I‘ve been into Web design, UI/UX, Product, Strategy, Branding, and was a former startup founder.

But after hearing an inner voice murmuring, “It‘s time to slow down”, I took an unusual career turn towards a good ol‘ passion that has haunted me for ages—icon design.

I find this quirky niche healing to my midlife crisis, allowing maximum creativity in a minimum amount of pixels. And having a background in other fields, I bring forth a specific mindset which ensures the pictograms visually narrate the story the brand is supposed to convey.

Skopje, Macedonia

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Zlatko Najdenovski