Minimalist Home Wellness Brand Identity
$160
|
2 days
🧠Project Overviewora is a modern home wellness brand that harmonizes light, sound, and aroma to bring calm awareness into daily life.The brand’s philosophy is rooted in the idea that technology can serve the soul — that silence, too, can be designed.This identity captures ora’s mission: to reconcile innovation with inner peace, creating a sanctuary through design.---🎨 Design ConceptLogoThe logo features a lowercase wordmark “ora” in a refined contemporary serif typeface (Playfair Display), emphasizing softness, elegance, and approachability.Above the “o,” a golden halo represents breath, light, and spiritual illumination — a poetic metaphor for calm awareness radiating from within the home.A clean version of the logo (without the halo) was also designed for minimalist and small-scale applications.---Color PaletteInspired by Scandinavian minimalism and natural serenity, the palette evokes warmth, mindfulness, and luxury through neutral and organic tones:Name HEX EmotionLight Linen #F4F1EB Tranquility and purityWarm Sand #D8C9A7 Comfort and softnessSoft Gold #C8A55A Inner light and subtle luxurySoft Olive #A3A58A Nature, balance, harmonyCharcoal #3A3A3A Depth and sophisticationThis combination balances technology’s precision with nature’s stillness — mirroring ora’s philosophy.---TypographyPrimary: Playfair Display – for the logotype and headings (refined, elegant serif).Secondary: Inter – for secondary text and product labels (clean, legible, modern sans-serif).The pairing bridges traditional grace with contemporary clarity, maintaining ora’s tone of “warm intelligence.”---🧴 Packaging DesignThe packaging visualizes calm modernity through:Neutral beige and cream tones.Soft gold foil accents to echo the halo motif.Minimal layout and typography that let space breathe.Applications include:Product boxes for aroma diffusers and smart lamps.Minimalist labeling system for daily ritual sets (morning, evening, rest).Each touchpoint is designed to feel like a pause — simple, tactile, and grounding.---💡 Concept Essence> “Through design, light breathes, scent soothes, and music restores presence.”ora’s visual identity is not just seen — it’s felt.It reflects mindfulness, elegance, and a connection between beauty and awareness.---🧠DeliverablesPrimary and secondary logo (with and without halo)Complete color palette cardPackaging mockups (diffuser, box, color reference)Typography guidelinesConcept summary for brand storytelling---📜 Tone and StyleThe tone of ora is warm, poetic, and sensory.Each design element contributes to a feeling of stillness and gentle refinement — “a breath turned into design'