As brands strive to connect with their audience in a digital-heavy world, product illustration has become a coveted skill for designers and illustrators to develop. Besides adding a human touch to digital products, illustration helps to differentiate you from competitors, tell a brand’s unique story, and visualize complex ideas in an accessible way.
“Product illustration aims to bring delight to the user experience. It’s also used to explain the benefits of a product and eventually, persuade people to love the product.” — Frances To, Product Designer & Illustrator
Want to try incorporating illustration into your own mobile designs? Below are some examples of different illustrative styles to explore and creative compositions to inspire you. You’ll notice each aesthetic communicates a different kind of message—so remember to thoughtfully choose the right illustration style based on the type of product you’re designing!
Abstract compositions
Row 1: Alex Volk for Agilie Team, Nino Lekveishvili, Vladimir Gruev. Row 2: Lu, Vladimir Gruev for heartbeat, Lola Kekenadze.
3D illustrations
Row 1: Fereshteh, Craftwork Studio, ✞anton mishin✞. Row 2: Anastasia Marinicheva, Sencer B. Yılmaz, Tran Mau Tri Tam ✪.
Flat style illustrations
Row 1: Yoga Perdana, Logo Designer, Craftwork Studio, Lola Kekenadze for Leavingstone. Row 2: Outcrowd , Serhii Huba for Equal, Raquel Sánchez.
Hand-drawn look & feel
Row 1: Craftwork Studio, Marta Więckowska for Fireart Studio, Kamrul Hasan. Row 2: Charco Design, Bhavna Kashyap for Nickelfox - UI/UX Design, Cuberto.
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- Creative 404‑page designs you won’t mind getting lost in
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