Santiago Rucireto

Senior / Lead Product Designer with 15+ years of experience designing SaaS, mobile, and web products that drive real business results. I work at the intersection of product strategy, UX, and design systems to turn complex problems into simple, scalable experiences.

I have led cross-functional teams across product, engineering, and marketing to ship MVPs, improve conversion and retention, and grow revenue through better customer journeys. My work includes building design systems, defining product architecture, and using data, research, and experimentation to guide decisions.

I focus on products where design directly impacts growth, efficiency, and customer loyalty.