Custom Logo & Brand Identity System
$3,000
|
1 month
I design brand identities for founders and teams who want their brand to feel like it was made by someone, not assembled from a template. Eight years of art direction across editorial, wellness, sports, and hospitality — including my own print magazine and a feature in The Athletic — go into every system I build.This is a complete visual identity: starting with a logo into a full toolkit your brand needs to show up consistently everywhere, from your site to your packaging to your feed. I work in two focused directions rather than a scattered set of options, because the goal is to commit to the right idea and refine it until it's exact.Best for early-stage brands launching, or established ones ready for a sharper, more intentional reintroduction.What you get:2 distinct brand directions, each with logo and core visual system3 refinement rounds on your chosen directionPrimary logo wordmark and secondary marksFinal logo delivered in SVG, PNG, PDF, and AI (web + print ready)Custom color palette — primary and secondary, with HEX/RGB/CMYKTypography system — display, headline, body, and web-safe alternatesBrand guidelines PDF: logo usage, spacing, color, and typographic directionBrand-in-context mockups so you can see the identity live, not just on a pageProcess:Direction — We align on strategy, references, and competitive landscape. I come back with two considered directions.Design — You pick one. I develop it into a full system across logo, color, and type.Refine & deliver — Up to three rounds to get it exact, then a handover-ready package of files and guidelines.Add-ons (optional):Stationery suite (business card, letterhead, envelope)Social templatesPackaging or print collateral
