Aglaia - Cosmetic Brand

This was a client work. He wanted to redesign the old logo of his brand since he felt that the old one didn't convey what the brand stands for and that it didn't convey it's story and goals.

After the briefing, we did three revisions. the first one, I presented him with three logo variants, we agreed that none of them present the brand for what it is, so, we had to redo and rethink the brief.
In the second revision, I presented him with two logos, we agreed on the 2nd one, for being more representatif for the brand.
As for the last revision, we fixed and tweaked a few things and then we were presented with this logo as the finale product.