Gatorade Redesign Idea

Thanks for all of your feedback and help. I landed on this option. Please check out the attachments to see a packaging mock-up as well as a reversed version.

+ The bolt is now inspired by the original bolt shape
+ It fixes any reference to Pacman
+ The bolt is larger + keeps the legibility of both the G and the bolt
+It ads space between the G and bolt so that it can be one color when needed

Next I'm going to blow this out into a full case study. Thanks for coming along for the ride. It's fun to share the process with all of you. You guys add so much.

Posted on Mar 12, 2019
Allan Peters
Genuine & thought provoking brand identity design.

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