Gatorade Redesign Idea

Allan Peters
Allan Peters
    • Gatorade Redesign Idea
    Gatorade Redesign Idea
    Gatorade Redesign Idea
    Gatorade Redesign Idea
    Download color palette
    1. gatorade-logocompare_dribbble.jpg
    2. gatorade-logo_orange_dribbble.jpg
    3. gatorade-logocompare_dribbble.jpg
    4. gatorade_icon_packaging_dribbble.png

    Thanks for all of your feedback and help. I landed on this option. Please check out the attachments to see a packaging mock-up as well as a reversed version.

    + The bolt is now inspired by the original bolt shape
    + It fixes any reference to Pacman
    + The bolt is larger + keeps the legibility of both the G and the bolt
    +It ads space between the G and bolt so that it can be one color when needed

    Next I'm going to blow this out into a full case study. Thanks for coming along for the ride. It's fun to share the process with all of you. You guys add so much.

    Rebound of
    Gatorade Rebrand / Icon Options
    By Allan Peters
    Allan Peters
    Allan Peters
    Genuine & thought provoking brand identity design.

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