Gatorade Rebrand / Icon Options

Allan Peters
Allan Peters
    • Gatorade Rebrand / Icon Options
    Gatorade Rebrand / Icon Options
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    1. gatorade_iconoptions_packaging.png
    2. gatorade_iconoptions_packaging.png

    What Icon do you like best? A, B, C or D?

    I spent the morning working through this passion project of mine. I took the feedback I received yesterday from instagram, dribbble and twitter and pulled out a few learnings:

    1. The negative space looks kind of like pacman. I honestly don't see this as an issue however I figured I'd check to see if there was and easy solve

    2. Some people suggested a larger bolt to balance the size relationship of the G and the bolt

    3. Some of you suggested adding some space between the bolt and the G.

    If you were the CMO of Gatorade, which option would you pick?

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    Posted on Mar 12, 2019
    Allan Peters
    Allan Peters
    Genuine & thought provoking brand identity design.

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