Gatorade Rebrand / Icon Options

What Icon do you like best? A, B, C or D?

I spent the morning working through this passion project of mine. I took the feedback I received yesterday from instagram, dribbble and twitter and pulled out a few learnings:

1. The negative space looks kind of like pacman. I honestly don't see this as an issue however I figured I'd check to see if there was and easy solve

2. Some people suggested a larger bolt to balance the size relationship of the G and the bolt

3. Some of you suggested adding some space between the bolt and the G.

If you were the CMO of Gatorade, which option would you pick?

Posted on Mar 12, 2019
Allan Peters
Genuine & thought provoking brand identity design.

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