Allan Peters

Gatorade Rebrand / Icon Options

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What Icon do you like best? A, B, C or D?

I spent the morning working through this passion project of mine. I took the feedback I received yesterday from instagram, dribbble and twitter and pulled out a few learnings:

1. The negative space looks kind of like pacman. I honestly don't see this as an issue however I figured I'd check to see if there was and easy solve

2. Some people suggested a larger bolt to balance the size relationship of the G and the bolt

3. Some of you suggested adding some space between the bolt and the G.

If you were the CMO of Gatorade, which option would you pick?

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