The Roaming Dough idea development
Suzanne was really drawn to the pizza board and the pizza cutter marks but was torn between using handwritten inspired typefaces and clean and simple typefaces.
To help develop the design, I stripped the colour out to regain some focus and experimented with different pizza board shapes. At this point, it was clear the final logo would either have clean typography or be handwritten, rather than a combination of both.
brand
brand and identity
branding
ideas
identity
illustration
indie
logo
pizza
startup
type
typography
wip
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Posted on
Aug 31, 2018
More by Katherine Cory View profile
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