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I usually work in black and white when I'm developing ideas so I can focus on the design and not be distracted by colour. However, I wanted to create a series of concepts that layered up type so I needed a contrast and accent colour to show how these ideas could come alive and pop!
I feel these ideas represent the handmade and artisan element of Suzanne's pizzas, reflect well the indie business the Roaming Dough is and fit in with the independent markets Suzanne will sell at.