Rebranding Concept

When you work with the brand for some time, the case of rebranding can be a fresh start to look at it from another perspective. Here's a new concept for Hitshop brand I'm working with for some time. This is just an experiment so it didn't get to the production stage.

So your comments are more than welcome 😉
What do you think of these brighter shades of the same hues? How do you feel about illustrations representing different ways?