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Here are some early sketch options for a the Logo I posted, which you can find here. Which are your favourites?
I've attached a numbered list to make that a bit easier. The main points I was thinking about when sketching were to explore legibility of the 'ff' and try to create a unique point of reference in each.
Before this stage I would have explore all the options these letters offer, with joins and ligatures. This stage of sketching is when I think more about the style.
I'm now on Instagram so if you want more process shot head over there!