Joe Sutton

Tuff - Logotype

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This is the final Logotype for Tuff. A growing team of digital marketing experts who specialise in paid media management and implementation. Tuff means Cool, Sharp and Elegant. The client wanted something that wasn't too serious, a little bit fun yet still focused enough to be taken seriously.

This is the version we ended up going with, a fast, signature style type. I'm really happy with how it came out. We explored having 2 colour pairs that will be used throughout the branding and I think combining all of this we have created the perfect look and tone for the brand.

Would love to hear what people think...

I'm starting to post on Visit My Instagram so please go checkout the work that I'll be posting multiple times a day.

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