Breton Brewing Cans

When we approached the design for the Breton beer cans we first looked at the competition on the shelves. We found often times with craft beer brands they tend to go overkill on the design which leaves it feeling tired and dated quickly. We wanted to create something that felt bold, iconic and timeless. The illustration on the can is extremely detailed but only shows up when the light shimmers off the can just right, this technique allows the bold Breton "B" to really pop rather than competing with it. The results were staggering as beer drinkers flocked towards the new tallboy on the shelves.

Illustration - The Quarrelsome Yeti
Agency - Famous Folks