Ameo Branding
Our brief was to refresh Ameo’s brand. After being in business for six years the company had grown their services and were widening their target audience. We learned many other things but the hook for the central brand idea was around conversations and what follows on from meaningful discussions in their line of work. This led to the idea of a colon for the logo icon (:). What better way to use a punctuation mark that signifies a preceding list.