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The current British Airways website made it possible to sell tickets, but it lacked the visual enjoyment that accompanies travel. We took away excess text and information and replaced it with a visual experience to inspire exploration. This is a different view of the online travel experience - here, discovery starts with the click of a button.
With our reimagined design, interacting with the British Airways website is more than just buying a ticket - it’s embarking on a journey. The users’ imagination is left to wander as they browse through vibrant photographs of their desired destination. Rather than searching through mundane lists, travelers can visualize their trip and get excited about buying their ticket.
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